*By Michael Teich*
Nike debuted its [controversial new ad](https://www.youtube.com/watch?v=Fq2CvmgoO7I) featuring Colin Kaepernick Wednesday, part of its "Just Do It" 30th anniversary ad campaign.
The roll out came after some public backlash and a tweet from President Trump criticizing the company's decision to sign on the former NFL player, who set off a string of player protests the last two seasons.
While Nike's campaign has proven to be a polarizing initiative, leaving some consumers to pledging to boycott the brand, military veteran and Sports Illustrated writer and producer Scooby Axson sees the move as a net positive for Nike.
"At the end of the day I don't think it's going to hurt their bottom line," Axson told Cheddar in an interview Wednesday.
Axson, who served 16 years in the U.S. Army, thinks those unhappy about NFL players kneeling for the anthem are demonstrating false outrage and that their anger is misplaced.
"If you want to say somebody is disrespecting the flag or the anthem, the NFL does this every single Sunday when they drape that flag across 100 yards, and that's per the flag code. The federal flag code says you shouldn't do that," said Axson.
For full interview [click here](https://cheddar.com/videos/nike-doubles-down-on-kaepernick-with-thursday-night-football-ad).
Former President Donald Trump spoke out against a potential protective order that would prevent him from disclosing evidence in the 2020 election case.
Ohio voters rejected a ballot measure that would make it harder to pass constitutional amendments, including an upcoming vote on abortion.
President Joe Biden on Tuesday signed a national monument designation for the greater Grand Canyon.
The Supreme Court is reinstating a regulation aimed at reining in the proliferation of ghost guns, firearms without serial numbers that have been turning up at crime scenes across the nation in increasing numbers.
Former Vice President Mike Pence has met donor requirements to participate in the first GOP debate.
A special election is underway in Ohio that could affect abortion access.
Thousands of Los Angeles city employees, including sanitation workers, lifeguards and traffic officers, walked off the job Tuesday for a 24-hour strike alleging unfair labor practices.
Former Lt. Gov. Geoff Duncan of Georgia was subpoenaed to testify before a grand jury investigating interference in the 2020 presidential election.
Ohio voters have resoundingly rejected a Republican-backed measure that would have made it more difficult to pass abortion protections.
President Joe Biden will announce a national monument designation at the Grand Canyon.
