*By Michael Teich*
Nike debuted its [controversial new ad](https://www.youtube.com/watch?v=Fq2CvmgoO7I) featuring Colin Kaepernick Wednesday, part of its "Just Do It" 30th anniversary ad campaign.
The roll out came after some public backlash and a tweet from President Trump criticizing the company's decision to sign on the former NFL player, who set off a string of player protests the last two seasons.
While Nike's campaign has proven to be a polarizing initiative, leaving some consumers to pledging to boycott the brand, military veteran and Sports Illustrated writer and producer Scooby Axson sees the move as a net positive for Nike.
"At the end of the day I don't think it's going to hurt their bottom line," Axson told Cheddar in an interview Wednesday.
Axson, who served 16 years in the U.S. Army, thinks those unhappy about NFL players kneeling for the anthem are demonstrating false outrage and that their anger is misplaced.
"If you want to say somebody is disrespecting the flag or the anthem, the NFL does this every single Sunday when they drape that flag across 100 yards, and that's per the flag code. The federal flag code says you shouldn't do that," said Axson.
For full interview [click here](https://cheddar.com/videos/nike-doubles-down-on-kaepernick-with-thursday-night-football-ad).
The Biden administration announced Wednesday that it is providing $600 million in funding to produce new at-home COVID-19 tests and is restarting a website allowing Americans to again order up to four free tests per household — aiming to prevent possible shortages during a rise in coronavirus cases that has typically come during colder months.
The Pentagon began a new effort Wednesday to contact former service members who may have been forced out of the military and deprived of years of benefits due to policies targeting their sexual orientation, starting with those who served under “Don't Ask, Don't Tell."
India is telling citizens in Canada to "exercise caution" amid tensions between India and Canada.
President Joe Biden met with Israeli Prime Minister Benjamin Netanyahu.
Democrats won a special election in Pittsburgh, allowing them to keep House control.
Mexico's largest railroad company said it was suspending operations of its cargo trains due to the massive number of migrants that are illegally hitching rides on trains moving toward the U.S. border.
President Joe Biden is set to meet with Israel Prime Minister Benjamin Netanyahu.
California regulators on Tuesday ordered one of the country’s oldest bottled water brands to stop using some of the natural springs it has relied on for more than 100 years to market its products throughout the western U.S.
Parents whose kids bought virtual gear without their knowledge on the popular Fortnite video game could soon be able to get a refund.
The U.S. Census Bureau asked the Biden administration Tuesday for permission to test questions about sexual orientation and gender identity for people age 15 and above on its most comprehensive annual survey of life in the country.
