*By Michael Teich*
Nike debuted its [controversial new ad](https://www.youtube.com/watch?v=Fq2CvmgoO7I) featuring Colin Kaepernick Wednesday, part of its "Just Do It" 30th anniversary ad campaign.
The roll out came after some public backlash and a tweet from President Trump criticizing the company's decision to sign on the former NFL player, who set off a string of player protests the last two seasons.
While Nike's campaign has proven to be a polarizing initiative, leaving some consumers to pledging to boycott the brand, military veteran and Sports Illustrated writer and producer Scooby Axson sees the move as a net positive for Nike.
"At the end of the day I don't think it's going to hurt their bottom line," Axson told Cheddar in an interview Wednesday.
Axson, who served 16 years in the U.S. Army, thinks those unhappy about NFL players kneeling for the anthem are demonstrating false outrage and that their anger is misplaced.
"If you want to say somebody is disrespecting the flag or the anthem, the NFL does this every single Sunday when they drape that flag across 100 yards, and that's per the flag code. The federal flag code says you shouldn't do that," said Axson.
For full interview [click here](https://cheddar.com/videos/nike-doubles-down-on-kaepernick-with-thursday-night-football-ad).
Sen. Chuck Schumer (D-N.Y.) joined the NYC Cannabis Parade, the first since the Empire State legalized marijuana. The senator promised to continue to fight for "fair, just, and full legalization" on a federal level.
Former President Donald Trump won’t return to Facebook. The social network’s quasi-independent Oversight Board has voted to permanently ban his account after it was suspended four months ago for inciting violence that led to the deadly Jan. 6 Capitol riot.
President Joe Biden has set a new vaccination goal to deliver at least one dose to 70% of American adults by July Fourth.
Sen. Amy Klobuchar (D-Minn.) joined Cheddar to discuss her new book "Antitrust," tackling the issues of monopolistic business practices, particularly in Big Tech.
Turkey’s shipbreaking yard is located in the town of Aliaga - about 30 miles north of Port Izmir. Usually, this yard breaks down cargo and container ships. But in 2020, it started bringing in another type of vessel. And business is booming.
Bill and Melinda Gates say they're divorcing. The Microsoft co-founder and his wife, who launched the world’s largest charitable foundation, said they would continue to work together at the Bill & Melinda Gates Foundation.
Jon M. Chu, director of 'Crazy Rich Asians,' discussed the issues of diversity and AAPI representation in Hollywood with Cheddar.
Air travel continues to recover from the pandemic, although it's still not close to normal.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Lincoln Mondy, advocate and filmmaker behind the short film "Black Lives/Black Lungs," talked to Cheddar about the FDA's announcement it will move to ban menthol-flavored cigarettes.
