*By Michael Teich*
Nike debuted its [controversial new ad](https://www.youtube.com/watch?v=Fq2CvmgoO7I) featuring Colin Kaepernick Wednesday, part of its "Just Do It" 30th anniversary ad campaign.
The roll out came after some public backlash and a tweet from President Trump criticizing the company's decision to sign on the former NFL player, who set off a string of player protests the last two seasons.
While Nike's campaign has proven to be a polarizing initiative, leaving some consumers to pledging to boycott the brand, military veteran and Sports Illustrated writer and producer Scooby Axson sees the move as a net positive for Nike.
"At the end of the day I don't think it's going to hurt their bottom line," Axson told Cheddar in an interview Wednesday.
Axson, who served 16 years in the U.S. Army, thinks those unhappy about NFL players kneeling for the anthem are demonstrating false outrage and that their anger is misplaced.
"If you want to say somebody is disrespecting the flag or the anthem, the NFL does this every single Sunday when they drape that flag across 100 yards, and that's per the flag code. The federal flag code says you shouldn't do that," said Axson.
For full interview [click here](https://cheddar.com/videos/nike-doubles-down-on-kaepernick-with-thursday-night-football-ad).
Congress has passed legislation aimed at combating hate crimes against Asian Americans and Pacific Islanders. It would expedite federal reviews of hate crimes and provide grants to local law enforcement.
NY Gov. Andrew Cuomo has disclosed that he was paid a $3.1 million advance to write his COVID-19 leadership book last year and will make another $2 million on the memoir over the next two years.
President Joe Biden says the U.S. will share an additional 20 million doses of COVID-19 vaccines with the world in the coming six weeks.
The Treasury Department says 39 million families are set to receive monthly child payments beginning on July 15.
China has landed a spacecraft on Mars for the first time in the latest step forward for its ambitious space program.
Gas shortages have spread from the South, almost exhausting supplies in Washington, DC. The runs on gasoline follow a ransomware cyberattack that forced a shutdown of the nation’s largest gasoline pipeline.
Cheddar explains why some European countries are building new bicycle superhighways and how it'll transform their transportation landscape.
Two men detained by British immigration officials in Glasgow have been released after a seven-hour standoff between hundreds of protesters and Scottish police.
Republicans have vaulted Rep. Elise Stefanik into the ranks of House leadership. The upstate New York Republican was elected to the party's No. 3 post on Friday.
The CDC is easing indoor mask-wearing guidance for fully vaccinated people, allowing them to safely stop wearing masks inside in most places. The new guidance was announced Thursday at the White House.
