*By Michael Teich*
Nike debuted its [controversial new ad](https://www.youtube.com/watch?v=Fq2CvmgoO7I) featuring Colin Kaepernick Wednesday, part of its "Just Do It" 30th anniversary ad campaign.
The roll out came after some public backlash and a tweet from President Trump criticizing the company's decision to sign on the former NFL player, who set off a string of player protests the last two seasons.
While Nike's campaign has proven to be a polarizing initiative, leaving some consumers to pledging to boycott the brand, military veteran and Sports Illustrated writer and producer Scooby Axson sees the move as a net positive for Nike.
"At the end of the day I don't think it's going to hurt their bottom line," Axson told Cheddar in an interview Wednesday.
Axson, who served 16 years in the U.S. Army, thinks those unhappy about NFL players kneeling for the anthem are demonstrating false outrage and that their anger is misplaced.
"If you want to say somebody is disrespecting the flag or the anthem, the NFL does this every single Sunday when they drape that flag across 100 yards, and that's per the flag code. The federal flag code says you shouldn't do that," said Axson.
For full interview [click here](https://cheddar.com/videos/nike-doubles-down-on-kaepernick-with-thursday-night-football-ad).
The White House has put forward a $1.7 trillion infrastructure counteroffer to Senate Republicans.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
The White House is pushing a new reason to swipe right: Dating apps are starting to offer vaccination badges and “super swipes” for people who've gotten their coronavirus shots.
Israel and Hamas have announced a cease-fire to end a bruising 11-day war that caused widespread destruction in the Gaza Strip and brought life in much of Israel to a standstill.
President Joe Biden signed legislation Thursday designed to curtail a dramatic rise in hate crimes against Asian Americans and Pacific Islanders.
Anyone who gets vaccinated at select state-run vaccination sites in New York next week will receive a lottery scratch ticket with prizes potentially worth millions, as the state tries to boost slowing vaccination rates.
Amazon says it will extend its ban on police use of its face-recognition technology beyond the one-year pause it announced last year.
The number of Americans seeking unemployment aid fell last week to 444,000, a new pandemic low and a sign that the job market keeps strengthening as consumers spend freely again, viral infections drop and business restrictions ease.
The U.S. economy’s faster-than-expected reawakening had some Federal Reserve officials discussing whether it might be time to start planning for easing back on one of the central bank’s levers for keeping interest rates low.
The European Union has taken a step toward relaxing travel for visitors from outside the bloc, with EU ambassadors agreeing on measures to make it easier for fully vaccinated visitors to get in.
