*By Michael Teich*
Nike debuted its [controversial new ad](https://www.youtube.com/watch?v=Fq2CvmgoO7I) featuring Colin Kaepernick Wednesday, part of its "Just Do It" 30th anniversary ad campaign.
The roll out came after some public backlash and a tweet from President Trump criticizing the company's decision to sign on the former NFL player, who set off a string of player protests the last two seasons.
While Nike's campaign has proven to be a polarizing initiative, leaving some consumers to pledging to boycott the brand, military veteran and Sports Illustrated writer and producer Scooby Axson sees the move as a net positive for Nike.
"At the end of the day I don't think it's going to hurt their bottom line," Axson told Cheddar in an interview Wednesday.
Axson, who served 16 years in the U.S. Army, thinks those unhappy about NFL players kneeling for the anthem are demonstrating false outrage and that their anger is misplaced.
"If you want to say somebody is disrespecting the flag or the anthem, the NFL does this every single Sunday when they drape that flag across 100 yards, and that's per the flag code. The federal flag code says you shouldn't do that," said Axson.
For full interview [click here](https://cheddar.com/videos/nike-doubles-down-on-kaepernick-with-thursday-night-football-ad).
Federal Reserve Chairman Jerome Powell testified before the House Select Subcommittee on the Coronavirus Crisis on Tuesday.
The Democrats’ expansive elections and voting bill is all but certain to be rejected in a key Senate test vote.
German soccer clubs are banding together to display rainbow colors during the country’s match against Hungary at the European Championship after UEFA rejected host city Munich’s plan to do the same.
Australia says it will fight against plans to downgrade the Great Barrier Reef’s World Heritage status due to climate change, while environmentalists are applauding the U.N. World Heritage Committee’s proposal.
he Supreme Court has decided unanimously that the NCAA cannot enforce rules limiting education-related benefits that colleges offer to student athletes — things like computers and paid internships.
A sharply limited number of fans will be allowed to attend the Tokyo Olympics. The decision announced Monday comes as organizers try to save some of the spirit of the Games where even cheering has been banned.
The Supreme Court has dismissed a challenge to the Obama era health care law, preserving insurance coverage for millions of Americans.
The Supreme Court has ruled that the city of Philadelphia violated the Constitution by limiting its relationship with a Catholic foster care agency over that group's refusal to certify same-sex couples as foster parents.
President Joe Biden has signed legislation Thursday establishing a new federal holiday commemorating the end of slavery, saying he believes it will go down as one of the greatest honors he has as president.
The number of Americans applying for unemployment benefits rose last week for the first time since April despite widespread evidence that the economy and the job market are rebounding steadily from the pandemic recession.
