*By Michael Teich*
Nike debuted its [controversial new ad](https://www.youtube.com/watch?v=Fq2CvmgoO7I) featuring Colin Kaepernick Wednesday, part of its "Just Do It" 30th anniversary ad campaign.
The roll out came after some public backlash and a tweet from President Trump criticizing the company's decision to sign on the former NFL player, who set off a string of player protests the last two seasons.
While Nike's campaign has proven to be a polarizing initiative, leaving some consumers to pledging to boycott the brand, military veteran and Sports Illustrated writer and producer Scooby Axson sees the move as a net positive for Nike.
"At the end of the day I don't think it's going to hurt their bottom line," Axson told Cheddar in an interview Wednesday.
Axson, who served 16 years in the U.S. Army, thinks those unhappy about NFL players kneeling for the anthem are demonstrating false outrage and that their anger is misplaced.
"If you want to say somebody is disrespecting the flag or the anthem, the NFL does this every single Sunday when they drape that flag across 100 yards, and that's per the flag code. The federal flag code says you shouldn't do that," said Axson.
For full interview [click here](https://cheddar.com/videos/nike-doubles-down-on-kaepernick-with-thursday-night-football-ad).
The U.S. government is starting to deposit child tax credit money into the accounts of more than 35 million families.
Democratic Senators Chuck Schumer, Cory Booker, and Ron Wyden unveiled the draft of a historic cannabis decriminalization bill on Wednesday, more than five months after originally announcing it.
While testifying before Congress on Wednesday, Federal Reserve Chairman Jerome Powell offered his most extensive comments yet on the possibility of a central bank digital currency.
President Joe Biden is stepping up his bid to push his multitrillion-dollar domestic agenda through Congress.
President Joe Biden is declaring that preserving voting rights is “a test of our time” as he urges passage of federal legislation to combat efforts by Republican-led state legislatures to restrict access to ballots.
"Uranium bulls," a small but devoted group of investors, see an opportunity in the metal commodity that makes nuclear power possible.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
U.S. health officials say vaccinated teachers and students don't need to wear masks inside school buildings.
For most aficionados, a sparkling wine can be called champagne only if it comes from the region of France with that name and is made under certain regulations.
President Joe Biden has signed an executive order that targets what he says are anticompetitive practices in tech, health care and other parts of the economy.
