*By Michael Teich*
Nike debuted its [controversial new ad](https://www.youtube.com/watch?v=Fq2CvmgoO7I) featuring Colin Kaepernick Wednesday, part of its "Just Do It" 30th anniversary ad campaign.
The roll out came after some public backlash and a tweet from President Trump criticizing the company's decision to sign on the former NFL player, who set off a string of player protests the last two seasons.
While Nike's campaign has proven to be a polarizing initiative, leaving some consumers to pledging to boycott the brand, military veteran and Sports Illustrated writer and producer Scooby Axson sees the move as a net positive for Nike.
"At the end of the day I don't think it's going to hurt their bottom line," Axson told Cheddar in an interview Wednesday.
Axson, who served 16 years in the U.S. Army, thinks those unhappy about NFL players kneeling for the anthem are demonstrating false outrage and that their anger is misplaced.
"If you want to say somebody is disrespecting the flag or the anthem, the NFL does this every single Sunday when they drape that flag across 100 yards, and that's per the flag code. The federal flag code says you shouldn't do that," said Axson.
For full interview [click here](https://cheddar.com/videos/nike-doubles-down-on-kaepernick-with-thursday-night-football-ad).
The flame at Tokyo’s National Stadium and another cauldron burning along the waterfront near Tokyo Bay throughout the games will be sustained in part by hydrogen, the first time the clean fuel source will be used to power an Olympic fire.
Australia has garnered enough international support to defer for two years an attempt by the United Nations’ cultural organization to downgrade the Great Barrier Reef’s World Heritage status because of damage caused by climate change.
The number of Americans seeking unemployment benefits rose last week from the lowest point of the pandemic, even as the job market appears to be rebounding on the strength of a reopened economy
Dollar-pegged cryptocurrencies called stablecoins are on the rise, and U.S. regulators are taking notice.
Senate Republicans have rejected an effort to begin debate on a bipartisan infrastructure deal that senators brokered with President Joe Biden.
While the Biden administration has been busy undoing some of former President Trump's legacy decisions, the latest military branch, the U.S. Space Force established in 2019, isn't going anywhere.
Israeli Prime Minister Naftali Bennett spoke to the head of Unilever after its subsidiary Ben & Jerry’s announced it would stop selling its ice cream in the Israeli-occupied West Bank and contested east Jerusalem.
Canada will begin letting fully vaccinated U.S. citizens into Canada on Aug. 9, and those from the rest of the world on Sept. 7.
The Biden administration is blaming China for a hack of Microsoft Exchange email server software that compromised tens of thousands of computers around the world earlier this year.
The State Department will offer rewards up to $10 million for information leading to the identification of anyone engaged in foreign state-sanctioned malicious cyber activity, including ransomware attacks, against critical U.S. infrastructure.
