*By Michael Teich*
Nike debuted its [controversial new ad](https://www.youtube.com/watch?v=Fq2CvmgoO7I) featuring Colin Kaepernick Wednesday, part of its "Just Do It" 30th anniversary ad campaign.
The roll out came after some public backlash and a tweet from President Trump criticizing the company's decision to sign on the former NFL player, who set off a string of player protests the last two seasons.
While Nike's campaign has proven to be a polarizing initiative, leaving some consumers to pledging to boycott the brand, military veteran and Sports Illustrated writer and producer Scooby Axson sees the move as a net positive for Nike.
"At the end of the day I don't think it's going to hurt their bottom line," Axson told Cheddar in an interview Wednesday.
Axson, who served 16 years in the U.S. Army, thinks those unhappy about NFL players kneeling for the anthem are demonstrating false outrage and that their anger is misplaced.
"If you want to say somebody is disrespecting the flag or the anthem, the NFL does this every single Sunday when they drape that flag across 100 yards, and that's per the flag code. The federal flag code says you shouldn't do that," said Axson.
For full interview [click here](https://cheddar.com/videos/nike-doubles-down-on-kaepernick-with-thursday-night-football-ad).
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
The Albany County Sheriff’s office says a woman who accused Gov. Andrew Cuomo of groping her breast at the New York governor’s state residence has filed a criminal complaint against him.
United Airlines will require U.S.-based employees to be vaccinated against COVID-19 by late October, and maybe sooner.
Hiring surged in July as American employers added 943,000 jobs.
State lawmakers are telling New York Gov. Andrew Cuomo that their ongoing impeachment investigation is “nearing completion” and gave him a deadline of Aug. 13 to provide additional evidence.
The Mexican government is suing U.S. gun manufacturers and distributors, arguing that their commercial practices have unleashed tremendous bloodshed in Mexico.
The number of Americans applying for unemployment benefits fell last week by 14,000 to 385,000 more evidence that the economy and the job market are rebounding briskly from the coronavirus recession.
The White House will be requiring incoming travelers to the U.S. to be vaccinated., Gov. Cuomo is potentially looking at criminal charges, and Jeopardy! might be heading in a surprise direction for a new host.
The Biden administration wants automakers to raise gas mileage and cut tailpipe pollution between now and model year 2026. It also has won a voluntary commitment from the industry that electric vehicles would make up roughly half of U.S. sales by 2030.
A Belarusian Olympic sprinter who criticized her coaches at the Tokyo Games said Thursday that she showed police at the airport a translated plea for help on her phone as she tried to avoid being put on a plane back home.
