*By Michael Teich*
Nike debuted its [controversial new ad](https://www.youtube.com/watch?v=Fq2CvmgoO7I) featuring Colin Kaepernick Wednesday, part of its "Just Do It" 30th anniversary ad campaign.
The roll out came after some public backlash and a tweet from President Trump criticizing the company's decision to sign on the former NFL player, who set off a string of player protests the last two seasons.
While Nike's campaign has proven to be a polarizing initiative, leaving some consumers to pledging to boycott the brand, military veteran and Sports Illustrated writer and producer Scooby Axson sees the move as a net positive for Nike.
"At the end of the day I don't think it's going to hurt their bottom line," Axson told Cheddar in an interview Wednesday.
Axson, who served 16 years in the U.S. Army, thinks those unhappy about NFL players kneeling for the anthem are demonstrating false outrage and that their anger is misplaced.
"If you want to say somebody is disrespecting the flag or the anthem, the NFL does this every single Sunday when they drape that flag across 100 yards, and that's per the flag code. The federal flag code says you shouldn't do that," said Axson.
For full interview [click here](https://cheddar.com/videos/nike-doubles-down-on-kaepernick-with-thursday-night-football-ad).
Goodbye Summer, Texas Abortion Law & Remembering Michael K. Williams
Cheddar News' Michelle Castillo spoke to former Kipp alumni and Kipp Affirm Middle School principal Dominique Mejia about the precautions it is taking to keep everyone healthy and why it was so important to return back to in-person instruction.
America’s employers added just 235,000 jobs in August, a modest gain after two months of robust hiring at a time when the delta variant’s spread has discouraged some people from flying, shopping and eating out.
The number of Americans seeking unemployment benefits fell last week to 340,000, a pandemic low, another sign that the job market is steadily rebounding from the economic collapse caused by the coronavirus pandemic.
A group of Democratic senators quietly put forth a bill that could reshape domestic manufacturing in the United States.
The nation’s most far-reaching curb on abortions has taken effect in Texas, with the Supreme Court silent so far on an emergency appeal to put the law on hold.
Cheddar asked its Gen Z and Millennial-aged Facebook and Instagram users about several topics including how they use social media, buying cryptocurrency, and the future job market.
Social Security and Medicare, the government’s two biggest benefit programs, remain under intense financial pressure with the retirement of millions of baby boomers and a devastating pandemic putting increased pressures on the two programs’ finances.
The speed limit for most of Paris is now 30 kilometers per hour (less than 19 miles per hour). The new rule takes effect Monday almost everywhere in the city except for a few wide avenues like the Champs-Elysees and the bypass circling the capital.
Cheddar's Chloe Aiello reports on Queens residents who mostly are voicing support for keeping the Open Streets program in New York City even after the pandemic.
