*By Michael Teich*
Nike debuted its [controversial new ad](https://www.youtube.com/watch?v=Fq2CvmgoO7I) featuring Colin Kaepernick Wednesday, part of its "Just Do It" 30th anniversary ad campaign.
The roll out came after some public backlash and a tweet from President Trump criticizing the company's decision to sign on the former NFL player, who set off a string of player protests the last two seasons.
While Nike's campaign has proven to be a polarizing initiative, leaving some consumers to pledging to boycott the brand, military veteran and Sports Illustrated writer and producer Scooby Axson sees the move as a net positive for Nike.
"At the end of the day I don't think it's going to hurt their bottom line," Axson told Cheddar in an interview Wednesday.
Axson, who served 16 years in the U.S. Army, thinks those unhappy about NFL players kneeling for the anthem are demonstrating false outrage and that their anger is misplaced.
"If you want to say somebody is disrespecting the flag or the anthem, the NFL does this every single Sunday when they drape that flag across 100 yards, and that's per the flag code. The federal flag code says you shouldn't do that," said Axson.
For full interview [click here](https://cheddar.com/videos/nike-doubles-down-on-kaepernick-with-thursday-night-football-ad).
Many had expected Fed Chair Jerome Powell to clarify the timing of the long-anticipated taper following Wednesday's meeting of the Federal Open Market Committee (FOMC), and he didn't disappoint.
President Biden used his first address before the U.N. General Assembly to declare that the world stands and at an “inflection point in history” and that the world must act with haste to move quickly and cooperatively to address the festering issues.
The White House says President Joe Biden will ease foreign travel restrictions into the U.S. beginning in November.
The demonstration Wednesday centered on fears Bukele may try for re-election in 2024. Protests also voiced concern about the president's concentration of power and the controversial decision to make the cryptocurrency Bitcoin legal tender.
President Joe Biden is trying to hammer out the world’s next steps against rapidly worsening climate change in a private, virtual session with a small group of other global leaders.
The Federal Reserve is reviewing the ethics policies that cover the financial holdings of its senior officials in the wake of disclosures that two regional Fed presidents engaged in extensive trading last year.
North Korea said it successfully launched ballistic missiles from a train for the first time and was continuing to bolster its defenses, after the two Koreas test-fired missiles hours apart in dueling displays of military might.
The slaughter of 1,428 white-sided dolphins as part of a four-century-old traditional drive of sea mammals into shallow water in the Faeroe Islands where they are killed has reignited a debate in the small North Atlantic islands.
The U.S., Britain and Australia have announced they’re forming a new security alliance that will help equip Australia with nuclear-powered submarines.
The number of Americans seeking unemployment benefits moved up last week to 332,000 from a pandemic low, a sign that worsening COVID-19 infections may have slightly increased layoffs.
