*By Michael Teich*
Nike debuted its [controversial new ad](https://www.youtube.com/watch?v=Fq2CvmgoO7I) featuring Colin Kaepernick Wednesday, part of its "Just Do It" 30th anniversary ad campaign.
The roll out came after some public backlash and a tweet from President Trump criticizing the company's decision to sign on the former NFL player, who set off a string of player protests the last two seasons.
While Nike's campaign has proven to be a polarizing initiative, leaving some consumers to pledging to boycott the brand, military veteran and Sports Illustrated writer and producer Scooby Axson sees the move as a net positive for Nike.
"At the end of the day I don't think it's going to hurt their bottom line," Axson told Cheddar in an interview Wednesday.
Axson, who served 16 years in the U.S. Army, thinks those unhappy about NFL players kneeling for the anthem are demonstrating false outrage and that their anger is misplaced.
"If you want to say somebody is disrespecting the flag or the anthem, the NFL does this every single Sunday when they drape that flag across 100 yards, and that's per the flag code. The federal flag code says you shouldn't do that," said Axson.
For full interview [click here](https://cheddar.com/videos/nike-doubles-down-on-kaepernick-with-thursday-night-football-ad).
The number of Americans applying for unemployment benefits plunged last week to the lowest level in 52 years, more evidence that the U.S. job market is recovering from last year’s coronavirus recession.
Congress got a crash course in crypto on Wednesday, as six executives from companies representing a cross-section of the digital economy answered questions from the House Financial Services Committee.
In the spirit of the holidays, Cheddar presents the 12 days of the top terms of 2021.
Face to face for just over two hours, President Joe Biden and Russia’s Vladimir Putin squared off in a secure video call Tuesday as the U.S. president put Moscow on notice that an invasion of Ukraine would bring enormous harm to the Russian economy.
Hawaii Flooding, Beijing Boycott & Disrupting Death
The White House says the U.S. will stage a diplomatic boycott of the upcoming Winter Olympics in Beijing to protest Chinese human rights abuses.
The Los Angeles branch of Planned Parenthood chapter has been hit by a data breach involving about 400,000 patients, but the group says there is no indication the information was used “for fraudulent purposes.”
With rising numbers of COVID-19 cases predicted this winter, President Joe Biden is appealing for Americans to get their boosters and get behind his plan to tackle the new omicron variant through wider availability of vaccines and shots.
President Nayib Bukele announced last week that the Central American country plans to issue the world's first "Bitcoin bond" early next year.
The Supreme Court’s conservative majority is signaling it will uphold Mississippi’s 15-week ban on abortion — and may go much further to overturn the nationwide right to abortion that has existed for nearly 50 years.
