*By Michael Teich*
Nike debuted its [controversial new ad](https://www.youtube.com/watch?v=Fq2CvmgoO7I) featuring Colin Kaepernick Wednesday, part of its "Just Do It" 30th anniversary ad campaign.
The roll out came after some public backlash and a tweet from President Trump criticizing the company's decision to sign on the former NFL player, who set off a string of player protests the last two seasons.
While Nike's campaign has proven to be a polarizing initiative, leaving some consumers to pledging to boycott the brand, military veteran and Sports Illustrated writer and producer Scooby Axson sees the move as a net positive for Nike.
"At the end of the day I don't think it's going to hurt their bottom line," Axson told Cheddar in an interview Wednesday.
Axson, who served 16 years in the U.S. Army, thinks those unhappy about NFL players kneeling for the anthem are demonstrating false outrage and that their anger is misplaced.
"If you want to say somebody is disrespecting the flag or the anthem, the NFL does this every single Sunday when they drape that flag across 100 yards, and that's per the flag code. The federal flag code says you shouldn't do that," said Axson.
For full interview [click here](https://cheddar.com/videos/nike-doubles-down-on-kaepernick-with-thursday-night-football-ad).
North Korea says leader Kim Jong Un oversaw a successful flight test of a hypersonic missile he claimed would remarkably increase the country’s “war deterrent.”
Prices paid by U.S. consumer jumped 7% in December from a year earlier, the highest inflation rate since 1982.
Federal Reserve Chair Jerome Powell told lawmakers on Tuesday during his confirmation hearing that it is time to wind down the central bank's aggressive pandemic-era policies.
President Biden on Tuesday called on the Senate to change its rules to allow the passage of voting rights legislation in his most pointed remarks yet on the issue.
2021's supply chain woes are quickly becoming a 2022 problem as well. Here's what experts are anticipating for Year Two of the supply chain crisis.
U.S. employers added a modest 199,000 jobs last month while the unemployment rate fell sharply, at a time when businesses are struggling to fill jobs with many Americans remaining reluctant to return to the workforce.
A top Tennessee House Republican lawmaker has apologized for losing his temper and being ejected from watching a high school basketball game after getting into a confrontation with a referee.
Locked in a dispute over his COVID-19 vaccination status, Novak Djokovic was confined to an immigration detention hotel in Australia on Thursday.
President Joe Biden addressed the nation Thursday from the U.S. Capitol Building, as it marks one year since rioters breached the building in a deadly attack.
Federal Reserve policymakers at a meeting last month said the U.S. job market was nearly at levels healthy enough that the central bank's low-interest rate policies were no longer needed.
