*By Michael Teich*
Nike debuted its [controversial new ad](https://www.youtube.com/watch?v=Fq2CvmgoO7I) featuring Colin Kaepernick Wednesday, part of its "Just Do It" 30th anniversary ad campaign.
The roll out came after some public backlash and a tweet from President Trump criticizing the company's decision to sign on the former NFL player, who set off a string of player protests the last two seasons.
While Nike's campaign has proven to be a polarizing initiative, leaving some consumers to pledging to boycott the brand, military veteran and Sports Illustrated writer and producer Scooby Axson sees the move as a net positive for Nike.
"At the end of the day I don't think it's going to hurt their bottom line," Axson told Cheddar in an interview Wednesday.
Axson, who served 16 years in the U.S. Army, thinks those unhappy about NFL players kneeling for the anthem are demonstrating false outrage and that their anger is misplaced.
"If you want to say somebody is disrespecting the flag or the anthem, the NFL does this every single Sunday when they drape that flag across 100 yards, and that's per the flag code. The federal flag code says you shouldn't do that," said Axson.
For full interview [click here](https://cheddar.com/videos/nike-doubles-down-on-kaepernick-with-thursday-night-football-ad).
Capitol hill is trying to get to the bottom of the bank collapses that shocked the financial system last month, and today lawmakers grilled banking regulators about why they weren't able to stop the crisis. Cheddar News correspondent Lisa Bennatan broke down the proceedings.
Juul will finally have its day in court for its role in the teen vaping epidemic. The Minnesota attorney general is preparing for opening arguments in the state's lawsuit against the vape maker. Here to break down the complicated backstory for this legal case is Senior Reporter Chloe Aiello.
The Supreme Court will decide whether a disabled activist can file disability rights lawsuits against hotels she doesn't intend to visit.
Massachusetts Democratic U.S. Sen. Elizabeth Warren announced Monday that she will seek a third term in 2024.
The Biden administration has issued a statement saying it will veto a GOP-led bill aimed at bringing down energy costs by making it easier for energy companies to get permits for domestic drilling.
House Speaker Kevin McCarthy said lawmakers will move forward with a bill to address national security worries about TikTok.
President Joe Biden’s choice to run the Federal Aviation Administration has withdrawn his nomination, a setback for the administration that comes after Denver International Airport CEO Phillip Washington appeared to lack enough support in the closely divided Senate.
Facing a potential indictment, Donald Trump took a defiant stance at a rally Saturday in Waco, disparaging the prosecutors investigating him and predicting his vindication as he rallied supporters in a city made famous by deadly resistance against law enforcement.
While data privacy still remains one of TikTok's biggest challenges, it may face a larger problem in order to stay in the United States: content moderation.
King Charles III's visit to France was postponed because of ongoing protests.
