*By Christian Smith* Republicans may stand to lose more than just the House if the party doesn't address millennial needs, said GOP strategist Evan Siegfried. "The party needs to adapt or die," Siegfried said Monday in an interview on Cheddar. "The Democratic punch is coming." The punch is a result of changing demographics within the American electorate. In each election, the American voting population becomes less white and better educated, a shift that Siegfried said will pose a major threat to Republicans if they don't prioritize issues like student debt which are important to the country's largest voting bloc. Siegfried cited Democratic Socialist and 2016 presidential candidate Bernie Sanders as an exemplar of successful outreach to the millennial base. Though he may disagree with the Senator's viewpoints, Siegfried said Republicans would do well to imitate Sanders's methods. "Millennials are the most fiscally conservative generation since the Great Depression, and the Republican Party's fiscal, conservative message actually reaches out and would be perfect for them, but we haven't been able to do so," Siegfried said. "We have been viewed and portrayed as the stereotype of an anti-woman, anti-minority party. Unfortunately with Donald Trump's rise, he has helped to cement the stereotype as reality." But there is an opportunity for the GOP ー while millennial voters are the least likely demographic to identify as Republican according to a [poll](http://www.people-press.org/2018/03/01/1-generations-party-identification-midterm-voting-preferences-views-of-trump/) from the Pew Research Center, an [April poll](https://www.reuters.com/article/us-usa-election-millennials/exclusive-democrats-lose-ground-with-millennials-reuters-ipsos-poll-idUSKBN1I10YH) by Reuters found that enthusiasm for the Democratic Party among the group is slipping, and young voters increasingly consider the Republican Party a better steward for the economy. For more on this story, [click here](https://cheddar.com/videos/one-republican-strategists-plan-to-help-the-gop-win-over-millennial-voters).

Share:
More In Politics
Pennsylvania AG Josh Shapiro Details Navient's Predatory Student Loan Schemes
Student loan collection company Navient agreed to cancel $1.7 billion in debt and paid more than $140 million in other penalties to settle a lawsuit over abusive lending practices. Josh Shapiro, the attorney general of Pennsylvania who led negotiations in the settlement, joined Cheddar to go over the details of the company's predatory lending. "What Navient would do is charge [borrowers] these exorbitantly high rates, even though they knew people couldn't pay them or they would likely default on them," he explained.
Jan. 6 Committee Subpoenas Big Tech for Information on Capitol Insurrection
The January 6 committee has subpoenaed four tech giants for more information on what they did and didn't do leading up to last year's deadly Capitol insurrection. Google, Facebook, Twitter, and Reddit were asked to assist the investigation in August, but the committee says their responses have been 'inadequate.' Craig Timberg, a national technology reporter at the Washington Post, joins Cheddar News' Closing Bell for more details about the subpoenas, why this is happening now, and how it might impact social media companies moving forward.
Novak Djokovic Gets Australia Visa Revoked for Second Time
With the Australian Open set to begin on Monday, Novak Djokovic is once again being threatened with deportation from Australia after his visa was briefly reinstated and revoked again over alleged discrepancies. Djokovic’s team will sit for an Immigration hearing on Saturday.
Issues Facing the Black Community Ahead of MLK Day
Jewell Jackson McCabe, chair of the Keep Love Alive Campaign and founder of the National Coalition of 100 Black Women, and Marvin Owens, chief engagement officer of Impact Shares and former senior director of Economic Development at the NAACP, join Cheddar News to reflect on racial issues still prevalent in America.
Markets Open Higher on First Trading Day of 2022
Markets opened higher on the first trading day of the new year as investors continue to watch inflation and the rapid spread of the omicron variant in the U.S. Frances Newton Stacy, Optimal Capital Dir. of Strategy/Market Analyst joined Cheddar's Opening Bell to discuss.
Markets Open Lower on Final Trading Day of 2021
Markets opened lower this morning as investors rounded out a wild 2021. Jay Hatfield, CEO Infrastructure Capital Advisors, joined Cheddar's Opening Bell to discuss which sectors and industries to watch in the new year.
Markets Open Higher, Extending Santa Claus Rally
Markets opened higher as investors react to positive data on the labor front, with weekly jobless claims falling to 198,000 for the week ending December 25. Ross Mayfield, investment strategy analyst at Baird joined Cheddar's Opening Bell to discuss the market open.
Load More