When Apple announced as part of its latest earnings report that it would split its stock four ways as of the end of August, the company said the stock split was meant to make the shares more "accessible" to investors.
Stock splits, which have become increasingly rare, at least in the tech industry, are "something that a lot of companies probably should do pretty regularly," according to Nasdaq Chief Economist Phil Mackintosh.
With a stock like Apple, which has quadrupled in price since the last time it was split in 2014, a split does indeed broaden the company's potential investor base, Mackintosh said. The move doesn't change the inherent market capitalization of the company — it simply makes it cheaper for investors to get a piece — particularly the retail investors and day traders who have been flooding the online trading platforms like Robinhood.
At $100 or so, which is roughly the price of a single share of Apple after a four-way split at its current price, "it's probably the perfect stock price" for Apple, Mackintosh said. The split will make the trading spreads tighter, which he said is likely to keep intraday volatility down and help the price continue to go up.
Still, as Mackintosh noted, retail investors should look at stock splits as a way to build positions in companies with strong fundamentals that might have otherwise been out of reach; they should not change the calculus about whether the stock itself is a good investment.
Jason Chinnock discusses Ducati’s 100th anniversary, blending a century of racing heritage with innovation, off-road expansion, and plans for the next 100 years
Jasmine Sun on unregulated peptides moving from fringe biohacking to Silicon Valley mainstream, promising healing, focus, and optimization with little oversight
For Trump, markets matter more than polls. Luke Broadwater, White House correspondent for The New York Times, examines how Wall Street guides decisions.
As political and economic uncertainty rises, Americans are seeking second passports and golden visas. Latitude Group’s CEO explains what’s driving the surge.
As AI and electrification drive record power demand, nuclear energy returns to the spotlight. Lightbridge CEO explains how advanced fuel could reshape the grid.
Shark Tank’s Kevin O’Leary breaks down his Hollywood debut, Marty Supreme’s $100M box office run, Oscar buzz, and what business taught him about movies.
