*By Bridgette Webb*
Step aside, iPhones ー the Apple Watch may be coming for your spot.
Christopher Mims, tech columnist for the Wall Street Journal, said Apple's wearables division may be the tech of company's future.
"Apple's strength at this point with wearables is creating accessories," Mims said Friday in an interview on Cheddar.
"You don't need the AirPods, you don't need the Watch or the glasses, but if you put them together, and you have a wireless connection, it might allow a new kind of computing ー a new way to interact with your environment."
Augmented reality, Mims said, is another area of focus for Apple. CEO Tim Cook has expressed enthusiasm for the industry, saying last year that he believes the tech will change the way the public operates forever.
But AR technology is still in its infancy, and mass adoption remains a pipe dream for insiders. As of now, Apple's ARKit can only add digital objects through an iPhone's camera. It's a feature that Mims said will continue to pose a challenge for the Silicon Valley giant.
"Apple's real challenge is no one knows what AR is for," Mims said.
"But we don't know what the killer app for consumers will be. I wouldn't be surprised if it were just some updated version of Pokémon GO," he said.
Apple will debut new its products and features on September 12 at an iPhone event in Cupertino, Calif.
For full interview [click here](https://cheddar.com/videos/apples-next-act).
We may not be headed for a 2008-esque disaster, but increased geopolitical tension paired with the end of the tech boom means volatility could stick around.
The dreaded Netflix crackdown on profile sharing translated into a major boost in subscribers while the promised rate cuts seem to be a far off fantasy.
After the 2021 boom, IPO activity slowed down significantly, in part due to monetary policy – but things are getting moving again with tech-friendly companies like Iboutta and Rubrik making a public debut.
With an increasing demand for mental health services, one person wanted to change the therapy game. In 2017, CEO Alex Katz founded Two Chairs, a company that uses technology to match patients with the right therapist.
Not only is April Financial Literacy Month, it’s also the kickoff of the spring homebuying season. So now is the time to make sure you have a financial plan in place – and why it might not be wise for that to include buying your first home.
While the U.S. may slowly be on the path to lowering inflation (and therefore interest rates), Europe has thoroughly trounced America, putting it on the path to lower rates by this summer.
