*By Bridgette Webb*
Step aside, iPhones ー the Apple Watch may be coming for your spot.
Christopher Mims, tech columnist for the Wall Street Journal, said Apple's wearables division may be the tech of company's future.
"Apple's strength at this point with wearables is creating accessories," Mims said Friday in an interview on Cheddar.
"You don't need the AirPods, you don't need the Watch or the glasses, but if you put them together, and you have a wireless connection, it might allow a new kind of computing ー a new way to interact with your environment."
Augmented reality, Mims said, is another area of focus for Apple. CEO Tim Cook has expressed enthusiasm for the industry, saying last year that he believes the tech will change the way the public operates forever.
But AR technology is still in its infancy, and mass adoption remains a pipe dream for insiders. As of now, Apple's ARKit can only add digital objects through an iPhone's camera. It's a feature that Mims said will continue to pose a challenge for the Silicon Valley giant.
"Apple's real challenge is no one knows what AR is for," Mims said.
"But we don't know what the killer app for consumers will be. I wouldn't be surprised if it were just some updated version of Pokémon GO," he said.
Apple will debut new its products and features on September 12 at an iPhone event in Cupertino, Calif.
For full interview [click here](https://cheddar.com/videos/apples-next-act).
Google is moving forward with its previously-announced plan to delete inactive accounts and all associated data.
Federal regulators are investigating Chevrolet Volt hybrid cars after some drivers reported issues including sudden power loss and failure to restart.
Fed Chair Jerome Powell weighed in on interest rates, some of Tesla's cybertrucks have been delivered, Apple and Paramount have reportedly discussed bundling their streaming services together and Panera Bread has reportedly filed to go public.
Accounting firm PWC is facing a $7 million fine from U.S. regulators.
Build-A-Bear Workshop has been one of the most recognizable and beloved toy brands in the world since opening in 1997. Sharon Price John, CEO of Build-A-Bear Workshop, spoke with Cheddar News about its plans for the holiday season this year as well as the company's first animated feature film.
Pfizer will stop the development of its twice-daily weight loss pill due to adverse side effects.
Stocks were generally flat after the opening bell on Friday ahead of Federal Reserve Chair Jerome Powell's comments in a speech at Spelman College later. Investors are growing optimistic that the central bank is done raising rates and may start cutting next year.
Holiday shopping on a budget.
The network of nearly 4,800 fake accounts was attempting to build an audience when it was identified and eliminated by the tech company, which owns Facebook and Instagram.
Tesla Beginning Cyber Truck Deliveries Today
