Tim Cook is No Steve Jobs, Jobs' Ex-Publicist Says
*By Chloe Aiello*
Tim Cook is an excellent steward of Apple, but he's no Steve Jobs ー and what Apple really needs right now, is innovation, said Andy Cunningham, who worked with Jobs to launch the Macintosh.
"Tim Cook is an amazing steward of the assets he was left ... however, they have not been able to come up with the next big thing, which is really what they have to do. And Steve did it over and over and over and over again," Cunningham told Cheddar on Thursday.
Apple ($AAPL) stock plunged 9 percent on Thursday, continuing its declines from Wednesday for its lowest stock pricing since July 2017. The losses followed a letter Tim Cook wrote to investors on Wednesday, adjusting Apple's first-quarter revenue guidance down significantly to $84 billion from a previous estimate of $89 billion to $93 billion. The new outlook is about 5 percent less than the $88.3 billion in revenue it reported the same quarter last year.
[In the letter](https://www.apple.com/newsroom/2019/01/letter-from-tim-cook-to-apple-investors/), Cook mostly attributes the revision to "the magnitude of the economic deceleration" in emerging markets, especially China.
"Most of our revenue shortfall to our guidance, and over 100 percent of our year-over-year worldwide revenue decline, occurred in Greater China across iPhone, Mac and iPad," Cook wrote in the note, adding that lower than anticipated iPhone revenue "accounts for all of our revenue shortfall to our guidance and for much more than our entire year-over-year revenue decline."
The company has now lost about $420 billion from previous all-time highs, dropping it into place as the fourth largest publicly traded company, behind Microsoft ($MSFT), Amazon ($AMZN) and Alphabet ($GOOGL).
Although Cook blamed China and its decelerating economy, Cunningham said it's all really about iPhone sales.
"Apple missed on its iPhone and I think that's the real issue here," Cunningham said. "They blame the Chinese economy, primarily for the sluggish sales of the iPhone, but really I think underneath that issue is, I think, the fact that Apple really is in need of its next big thing."
Despite the company's sizable cash horde, Apple prefers to invent in-house rather than acquire new products, Cunningham said, so what the company really needs is "a product visionary," like Jobs, to explore new ideas. Barring that, the company could be in trouble.
" I think we are starting to see ー this may be an omen ー but we are starting to see the beginning of the last days of its heyday," Cunningham said.
For full interview [click here](https://cheddar.com/videos/member-of-macintosh-launch-team-talks-apple-troubles).
Cheddar Innovates gets a look at the satellite that's searching for the earliest light from the big bang, plus a former Nike executive breaks down what the new era of sportswear looks like.
Research finds that the market for plant-based foods is worth $7 billion, but a lot of the plant-based and vegan options on our shelves aren't as healthy as they seem. Enter 'Cool Beans.' Tyler Mayoras joins Cheddar Innovates to talk about his whole-food, plant-based burrito brand.
Dominique Broadway, CEO and founder of Finances Demystified, joined Cheddar to talk about the rising number of buy now, pay later (BNPL) services that are available to online shoppers. She noted that the desire for instant gratification among younger shoppers is at least one driver behind these services but said that without restraint it can be easy to fall into a mountain of debt. However, Broadway said this reverse layaway concept could be a huge opportunity for small and medium-sized businesses to increase their sales.
Ford Pro has teamed up with Salesforce to launch 'VIIZR.' a new software service designed to help small businesses and tradespeople succeed. The newly launched tool will help small businesses simplify commercial activities including invoicing, scheduling and managing requests, from one integrated, cloud-based platform. Ted Cannis, CEO, Ford Pro, joined Cheddar to discuss.
The Great Resignation has shown some signs of slowing in October with the number of those who quit their jobs falling by 4.7 percent to 4.16 million. This comes as worker strikes and calls for unionization ramp up. Jane Oates, president at WorkingNation joined Cheddar's "Opening Bell" to discuss the implications.
Cresco, a publicly traded, vertically integrated cannabis and medical marijuana company, recently reported its third quarter earnings. The company met expectations for EDITDA, but slightly missed on revenue, and reported a pretty significant widening of losses this year compared to the same time last year. Charlie Bachtell, CEO of Cresco Labs, joined Cheddar to explain what happened and his hopes for the future of the company.
a new study by The Buy Safe America Coalition shows retail theft has ballooned to over $68 billion per year. Most of these thefts are the result of something called organized retail crime. Those stolen goods are resold to unsuspecting consumers, often on popular online marketplaces like Facebook marketplace, eBay, OfferUp, and letgo. Mike Combs, Director of Organized Retail Crime Investigations at The Home Depot, joined Cheddar to discuss organized retail crime, how to identify it, and what can be done to stop it.
MARLOWE., the men's skincare and grooming brand, has announced 23-year-old professional boxer Ryan Garcia as "Chief Marlowe Officer" and co-owner of the brand. In this role, Ryan will help boost brand awareness, oversee product design, and strategize digital marketing content for his signature products. Ryan joined Cheddar to discuss the partnership and his boxing career.
Online broker TradeStation Group has landed on Wall Street. The company went public via SPAC deal, valuing the combined venture at $1.4 billion. John Bartleman , President & CEO TradeStation Group, Inc. joined Cheddar's Opening Bell to discuss.
Samsung is getting a major shake-up. In its biggest reshuffle since 2017, the South Korean company is merging its mobile and consumer electronics divisions and replacing its three CEOs with two new leaders. The move is seen as an effort to simplify its structure and focus more on the semiconductor business. Paulina Likos, investing reporter for U.S. News & World Report, explains why Samsung is merging these two units now, and its potential priorities moving forward.
