Apple, the tech giant, is trying to trademark images of apples, the fruit. The company has been pursuing the trademark since 2017, and its latest battleground is Switzerland, where its appealing a partial trademark that would only cover black-and-white depictions of Granny Smith apples.
Share:
More In Business
Behind the Boom: Aya Kantorovich on Bitcoin Highs, ETFs, and Institutional Crypto
Aya Kantorovich, Co-CEO of August Digital, breaks down Bitcoin’s surge, crypto ETFs, institutional investment trends, and the future of safer crypto access.
Why AI “actress” Tilly Norwood is no threat to Hollywood
Tilly Norwood, the AI “actress” that has tinsel town talking, is nothing to fear.
Fed minutes: Most officials supported further rate cuts as worries about jobs rose
Most members of the Federal Reserve’s interest-rate setting committee supported further reductions to its key interest rate this year, minutes from last month’s meeting showed.
How 'The Life of a Showgirl' Shattered Sales Records
Sinead O’Sullivan breaks down Taylor Swift’s genius marketing for The Life of a Showgirl, which just set the record for most albums sold in a single week.
Markets, Mayhem, and the Fed: What Q4 Could Bring
Markets are emerging from a turbulent Q3. Horizon’s Mike Dickson shares insights on interest rates, small caps, and where investors should look in Q4 and beyond
The Dubai chocolate craze is now about much more than bars
Some flavor crazes flirt with us and fade. Others stay and make themselves at home.
GMC's Next Chapter: EVs, Hybrids, and What's Driving the Future
Jaclyn McQuaid, Global VP at GMC, shares what’s ahead as the brand shifts gears toward EVs and hybrids—and how innovation is fueling their next era.
Inside the Lemonaid Health Buy: Kyle Pretsch on Bambu Ventures’s Bold Play
Bambu Ventures's Kyle Pretsch dives into Lemonaid’s $10M buyout, down from 23andMe’s $400M price tag, and what’s next after Chrome Co.’s dramatic pivot.
Tech leader who navigated the internet’s 90s crash weighs in on AI
Former Cisco Systems CEO John Chambers learned all about technology’s volatile highs and lows as a veteran of the internet’s early boom days during the late 1990s and the ensuing meltdown that followed the mania. And now he is seeing potential signs of the cycle repeating with another transformative technology in artificial intelligence. Chambers is trying take some of the lessons he learned while riding a wave that turned Cisco into the world's most valuable company in 2000 before a crash hammered its stock price and apply them as an investor in AI startups. He recently discussed AI's promise and perils during an interview with The Associated Press.
