Apple Shows Some Much-Needed Love to Neglected Product Lines
*By Hope King*
Apple showed some love to the MacBook Air and Mac Mini Tuesday.
The trillion dollar tech giant hosted its second event in two months to introduce new versions of these somewhat neglected devices.
The MacBook Air was last fully refreshed eight years ago, with a small update three years ago. The Mac Mini hasn’t gotten an update in four years.
Reports ahead of the event anticipated the announcements, but that didn’t leave the crowd — made up of Apple employees, guests, partners, and media — any less enthused when C.E.O. Tim Cook and team finally got on stage.
When the video of the MacBook Air played on stage there were "whoo-hoos" from the crowd when the retina display was featured, and more when the three different color options came on screen: gold, silver, and space gray.
One of the moments that drew the biggest cheers was when Laura Legros, VP of hardware engineering, announced the body of the MacBook Air would be made from 100 percent recycled aluminum.
"That's one of the really exciting things about the product today," Legros told Cheddar after the event. "This is many, many years in the making of actually being able to develop a process out of the materials that we already are using in our production process."
Apple is entering a phase of slowing growth for its iPhone, its most important product for revenue and profits. The company is also seeing increased competition from the likes of Amazon ($AMZN) and Facebook ($FB), two names which are suddenly threats. Amazon this year released 70 new devices and Facebook recently came out with its first-ever hardware devices, the Portal and Portal Plus.
According to Apple, the company unveiled 10 new products this year — more so than in years past.
Can new colors like gold help Apple sell more Apple Watches and computers? Future earnings reports will be the proof, but for now, Apple is heading into one of its trickiest holiday seasons yet.
Nestlé has dismissed its CEO Laurent Freixe after an investigation into an undisclosed relationship with a direct subordinate. The company announced on Monday that the dismissal was effective immediately. An investigation found that Freixe violated Nestlé’s code of conduct. He had been CEO for a year. Philipp Navratil, a longtime Nestlé executive, will replace him. Chairman Paul Bulcke stated that the decision was necessary to uphold the company’s values and governance. Navratil began his career with Nestlé in 2001 and has held various roles, including CEO of Nestlé's Nespresso division since 2024.
Kraft Heinz is splitting into two companies a decade after they joined in a massive merger that created one of the biggest food companies on the planet. One of the companies will include brands such as Heinz, Philadelphia cream cheese and Kraft Mac & Cheese. The other will include brands like Oscar Mayer, Kraft Singles and Lunchables. When the company formed in 2015 it wanted to capitalize on its massive scale, but shifting tastes complicated those plans, with households seeking to introduce healthier options at the table. Kraft Heinz's net revenue has fallen every year since 2020.
About 780,000 pressure washers sold at retailers like Home Depot are being recalled across the U.S. and Canada, due to a projectile hazard that has resulted in fractures and other injuries among some consumers.
