Apple reportedly looking to buy Cobalt directly from miners. The metal is used in lithium-ion batteries in Apple's devices, but it can also power electric vehicles. Shares of Apple up half a percent on Wednesday. Inverse Technology Reporter Mike Brown explains how this move might help Apple further its dominance in the tech space.
"There's a race at the moment for supplies over the coming few years," says Brown. Electric vehicles use about 1,000 times as much Cobalt as smartphone devices.
"It would be the first time Apple secured its own Cobalt supply so it could help to re position itself as a company, rather than going to factory manufacturers that deal directly with suppliers itself," says Brown.
Public relations expert and successful TikToker Robyn DelMonte joined Cheddar News to provide some insight into effective strategies for building a brand through social media.
