Apple is reportedly planning to launch three new iPhones this year.
The timing of the news, a day after Samsung unveiled its latest Galaxy S9 at the Mobile World Congress in Barcelona, may seem coincidental. But Mark Spoonauer, editor-in-chief at Tom's Guide, says the American tech giant is nervous about more than just its rivalry.
“I think they’re sweating in general, not necessarily because of competition,” he said. “There was so much hype behind the iPhone X and that sales reportedly are not where they were expected to be.”
According to Bloomberg, Apple will unveil three new devices this fall. One would be the company’s largest yet, with a 6.5-inch screen, another will offer some upgrades to the current iPhone X, and the last is a more affordable version of the $1,000 smartphone.
Samsung is trying to capture some of the users seeing sticker shock with its S9. But a cheaper price tag and a better camera may not be enough to bite into Apple’s U.S. market share, Spoonauer says.
“I think what Samsung needs to do is strengthen their software and their services to make people feel more comfortable about making the switch,” he says. “Just talking to people around the city today, they loved the design of the S9, but they’re nervous about leaving Apple’s ecosystem.”
For the full interview, [click here](https://cheddar.com/videos/the-battle-is-on-samsung-galaxy-s9-vs-iphone-x).
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From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Abbott has announced a new FDA approved rapid COVID-19 test. Dr. John Hackett, divisional vice president of applied research and technology for Abbott's diagnostics business, joined Cheddar to discuss how the test works and its accuracy.
Unity Technologies is set to go public as it becomes one of the most successful game developing platforms with over two billion active users. Cheddar's Michelle Castillo reports.
Walmart said Thursday it may join Microsoft to buy the U.S. business of TikTok, the popular Chinese-owned video app that has come under fire from the Trump administration.
Gamelancer launches a new platform to help gamers connect with other user and monetize their time online. CEO Razvan Romanescu and COO Darren Lopes talk players' ability to connect with users whether they want to simply make friends or get their gaming skills up.
TikTok CEO Kevin Mayer has resigned amid U.S. pressure for its Chinese owner to sell the popular video app, which the White House says is a security risk.
Bingie is making it easier to discover new shows and share recommendations with friends and family. Joe Lane, CEO, joined Cheddar to discuss the launch of the app.
Desktop Metal, 3D printing company, is set to go public. Ric Fulop, CEO, joined Cheddar to discuss the company's success in various industries.
