*By Alisha Haridasani*
Apple wants to turn its Pay function into a bigger revenue stream by expanding the use of its cashless payment tool to include a wider range of transactions.
At its annual developers conference this week, Apple announced partnerships with six American universities to incorporate their students' IDs into the Pay and Wallet system.
“When you look at students, if you’ll remember, you use your ID to do so many things ー to get into your dorm room, to go to the library, to pay for your food and your meal plan, to check in to the work out facilities,” Jennifer Bailey, head of Apple Pay, said in an interview with Cheddar’s Hope King. “Now having it in their phones in a secure way, we think students are going to love it.”
Apple Pay also launched a transit payment system in four Chinese cities earlier this year, allowing users to pay for train and bus rides using the Pay tool.
“People love to use it for everyday commuting,” said Bailey. The feature is available in cities in Japan, as well as Moscow, St. Petersburg, London, Chicago, Portland, Ore., and Salt Lake City. There are plans to integrate it with New York’s MTA system.
Apple’s efforts to expand the Pay and Wallet tools are part of its wider strategy to boost its services unit, which includes Pay, Music, and the iCloud. As iPhone sales start to slow, the company's services business become more important.
Revenue from Apple’s services accounted for around 15 percent of revenue in the [second quarter](https://www.apple.com/newsroom/pdfs/Q2_FY18_Data_Summary.pdf), bringing in $9 billion. While Apple doesn’t break down how each unit fares, the CFO Luca Maestri told [Bloomberg](https://www.bloomberg.com/news/articles/2018-05-01/apple-paid-subscribers-grew-by-100-million-from-year-ago) there are 270 million paid subscribers of its services.
The company is also investing more than [$1 billion](https://www.nytimes.com/2018/03/25/business/media/apple-hollywood-streaming.html) building out its entertainment unit. Details are sparse, but so far the company has courted the Hollywood stars Reese Witherspoon, Jennifer Aniston, Damien Chazelle, and Steven Spielberg for a dozen projects that are slated to be released next year.
For the full interview, [click here](https://cheddar.com/videos/apple-pay-vp-jennifer-bailey-on-future-of-mobile-payments).
Creator commerce platform LTK raised $300 million in a recent funding round, now valuing the company at $2 billion. LTK is the world's largest influencer marketing platform and is known for helping to pioneer the so-called 'creator economy.' The company helps content creators make money off of their social media posts by hosting them on one central marketplace. LTK says more than $3 million in products are bought each year on its website and app. Now, the company is looking to continue its growth. LTK co-founder and president Amber Venz Box joins Cheddar News' Closing Bell to discuss.
Microsoft recently announced the standalone Teams Essentials as businesses continue to update their practices for the new norm of hybrid work life. Jared Spataro, corporate VP at Microsoft Modern Work, joined Cheddar to talk about solutions the tech giant has rolled out in order to help underserved small and medium-sized companies continue operations seamlessly. "We're excited about the opportunity to serve their needs better, and that, in particular, is focused on their meeting and communication needs," he said. "We start with Teams, which has been a wildly successful product for us up in the enterprise space, and now we have created a form of Teams that is particularly suited for small businesses."
No matter what you're in the market for this holiday season, there is one way that you can put some cash back in your pocket and stretch your gift budget a little bit further this year. With Lolli, for every gift you buy for someone else, you get the gift of free bitcoin back. CEO of Lolli, Alex Adelman, joins Cheddar News.
Iwao Fusillo, Chief Data & Analytics Officer, GM, joins Cheddar News to dispel myths and cut straight to the facts about GM's role in an all-electric future.
Over the Thanksgiving holiday, Elon Musk warned SpaceX employees in a leaked email that the company could be forced to file Chapter 11 bankruptcy if its raptor engine program fails. Musk then commented on the previous statement adding the detail that a recession could make such a bankruptcy possible.
Goldman Sachs is rolling out an Amazon Web Service for trading firms called GS Financial Cloud for Data with Amazon Web Services. The move comes as Wall Street looks to keep up with today's evolving tech.
Online ad-tech company Innovid made its public debut on the New York Stock Exchange. CEO and co-founders Zvika Netter joined Cheddar's "Opening Bell" to discuss factors that drove the company to launch an IPO via a SPAC deal. He noted that the rapid growth of connected TV advertising (CTV) made it an opportune time for his business to go public. While the company is profitable, Netter also explained the various avenues it will take to increase total revenue.
Reese Mozer, CEO and co-founder of American Robotics, joins Cheddar News to discuss innovations in edge computing and how drone technology can maximize its potential.
