*By Alisha Haridasani*
Apple wants to turn its Pay function into a bigger revenue stream by expanding the use of its cashless payment tool to include a wider range of transactions.
At its annual developers conference this week, Apple announced partnerships with six American universities to incorporate their students' IDs into the Pay and Wallet system.
“When you look at students, if you’ll remember, you use your ID to do so many things ー to get into your dorm room, to go to the library, to pay for your food and your meal plan, to check in to the work out facilities,” Jennifer Bailey, head of Apple Pay, said in an interview with Cheddar’s Hope King. “Now having it in their phones in a secure way, we think students are going to love it.”
Apple Pay also launched a transit payment system in four Chinese cities earlier this year, allowing users to pay for train and bus rides using the Pay tool.
“People love to use it for everyday commuting,” said Bailey. The feature is available in cities in Japan, as well as Moscow, St. Petersburg, London, Chicago, Portland, Ore., and Salt Lake City. There are plans to integrate it with New York’s MTA system.
Apple’s efforts to expand the Pay and Wallet tools are part of its wider strategy to boost its services unit, which includes Pay, Music, and the iCloud. As iPhone sales start to slow, the company's services business become more important.
Revenue from Apple’s services accounted for around 15 percent of revenue in the [second quarter](https://www.apple.com/newsroom/pdfs/Q2_FY18_Data_Summary.pdf), bringing in $9 billion. While Apple doesn’t break down how each unit fares, the CFO Luca Maestri told [Bloomberg](https://www.bloomberg.com/news/articles/2018-05-01/apple-paid-subscribers-grew-by-100-million-from-year-ago) there are 270 million paid subscribers of its services.
The company is also investing more than [$1 billion](https://www.nytimes.com/2018/03/25/business/media/apple-hollywood-streaming.html) building out its entertainment unit. Details are sparse, but so far the company has courted the Hollywood stars Reese Witherspoon, Jennifer Aniston, Damien Chazelle, and Steven Spielberg for a dozen projects that are slated to be released next year.
For the full interview, [click here](https://cheddar.com/videos/apple-pay-vp-jennifer-bailey-on-future-of-mobile-payments).
With only two days left until Christmas, last-minute shoppers are facing major issues caused by supply chain shortages and the rising omicron variant. Kristen Gall, president of Rakuten Rewards, joins Cheddar News to discuss.
Supply chain issues have become one of the biggest roadblocks for the U.S. EV market, with production woes likely to stunt the industry's growth in 2022. Rich Steinberg, electric vehicle expert and industry advisor, told Cheddar that the Biden administration investing in domestic mining for essential minerals used in battery manufacturing — such as lithium — could help alleviate the bottlenecks. "Some of those same materials are available domestically, they just haven't been prioritized," he said, noting the paradox between green tech and "dirty" mining. "The good news is that there are ways to extract those materials cleanly."
California-based startup Indi EV is gearing up to release its first crossover vehicle incorporating a supercomputer that will allow, among other things, gaming. Andre Hudson, head of design at Indi EV, joined Cheddar to talk about the launch of the Indi One and how the company is distinguishing itself from leaders in the EV space like Tesla. He also talked about the tech behind the Indi One and noted that the car's computer system will enable people to run applications and even create their own. "As a company, we fundamentally saw a major disconnect between how people transition into their cars using the digital devices in their life," Hudson said
Cheddar is looking back at the 12 biggest buzzwords of the year leading up to Christmas. The term for Day 12 is Web3. Definition: (noun) Also known as Web 3.0, a version of the internet where data is decentralized and based on peer-to-peer technologies.
Hyperfine, the pioneer of the very first FDA-approved portable MRI device, made its public debut on the Nasdaq via a SPAC merger. CEO Dave Scott joined Cheddar's "Opening Bell" to discuss the IPO launch, the company's valuation at $580 million, and the impact of its machine called Swoop. "We can roll an MRI system, our MRI Swoop system, right into the room where you are, right up to your patient bedside, and scan you right there and get an image in less than an hour," he explained.
Social media platform TikTok was the most visited website in 2021, topping Google, Facebook, Microsoft, and Apple, according to IT security company Cloudflare.
AdTheorent just the latest company to go public via a SPAC. The company specializes in digital advertising, using AI and machine learning as a tool to move marketing forward. AdTheorent to close its SPAC merger with MCAP Acquisition today and will trade on the Nasdaq under the ticker symbol ADTH. CEO Jim Lawson spoke with Cheddar ahead of the move.
Although still early in development, blockchain technology, Web3, also known as Web 3.0 has been getting a lot of attention from some top tech names lately. Web3 is based on blockchain technology, which powers NFT’s and cryptocurrencies such as bitcoin. With Web3, users would ideally control their own data, rather than have it be controlled by a few large companies. But, Tesla CEO Elon musk isn't buying into Web3 just yet, tweeting over the weekend that the decentralized iteration of the internet seems more like a marketing "buzzword" right now than reality. Twitter co-founder Jack Dorsey also chiming in to the conversation, expressing doubt over whether or not Web3 would actually be decentralized if ownership still belonged to venture capital firms. Parker McCurley, co-founder & CEO of Decent Labs explains the significance of Web3 catching the eye of the tech giants, and what Web3 could mean for the future of the internet.
