*By Alisha Haridasani*
Apple wants to turn its Pay function into a bigger revenue stream by expanding the use of its cashless payment tool to include a wider range of transactions.
At its annual developers conference this week, Apple announced partnerships with six American universities to incorporate their students' IDs into the Pay and Wallet system.
“When you look at students, if you’ll remember, you use your ID to do so many things ー to get into your dorm room, to go to the library, to pay for your food and your meal plan, to check in to the work out facilities,” Jennifer Bailey, head of Apple Pay, said in an interview with Cheddar’s Hope King. “Now having it in their phones in a secure way, we think students are going to love it.”
Apple Pay also launched a transit payment system in four Chinese cities earlier this year, allowing users to pay for train and bus rides using the Pay tool.
“People love to use it for everyday commuting,” said Bailey. The feature is available in cities in Japan, as well as Moscow, St. Petersburg, London, Chicago, Portland, Ore., and Salt Lake City. There are plans to integrate it with New York’s MTA system.
Apple’s efforts to expand the Pay and Wallet tools are part of its wider strategy to boost its services unit, which includes Pay, Music, and the iCloud. As iPhone sales start to slow, the company's services business become more important.
Revenue from Apple’s services accounted for around 15 percent of revenue in the [second quarter](https://www.apple.com/newsroom/pdfs/Q2_FY18_Data_Summary.pdf), bringing in $9 billion. While Apple doesn’t break down how each unit fares, the CFO Luca Maestri told [Bloomberg](https://www.bloomberg.com/news/articles/2018-05-01/apple-paid-subscribers-grew-by-100-million-from-year-ago) there are 270 million paid subscribers of its services.
The company is also investing more than [$1 billion](https://www.nytimes.com/2018/03/25/business/media/apple-hollywood-streaming.html) building out its entertainment unit. Details are sparse, but so far the company has courted the Hollywood stars Reese Witherspoon, Jennifer Aniston, Damien Chazelle, and Steven Spielberg for a dozen projects that are slated to be released next year.
For the full interview, [click here](https://cheddar.com/videos/apple-pay-vp-jennifer-bailey-on-future-of-mobile-payments).
High-speed connectivity solutions provider Credo went public on the Nasdaq on Thursday, raising $200 million in its IPO. CEO Bill Brennan, joined Cheddar to discuss its entry into the capital markets and the next chapter for the company. "We're going to be focused on what we have been focused on, which is really creating, creating innovative connectivity solutions that really pushed the edge on efficient power as well as very effective cost," he said.
BD Veritor is a variation of the at-home COVID test that uses a smartphone to interpret the results. The test is taken via a nose swab test strip that is then scanned by your phone’s camera with the result clearly displayed as positive or negative. James Walker, vice president of integrated diagnostics USA for BD, joined Cheddar to discuss how the test hopefully takes the "guesswork out of testing." Walker also went into what BD is doing to deal with the surging demand for at-home tests amid the omicron spread. "While we don't disclose how much we produce, we have capacity to manufacture up to 12 million rapid antigen tests per month and are delivering on our commitments to distributors and retailers," he said.
Low-code app development platform Crowdbotics raised $22 million in a Series A funding round led by Jackson Square Ventures. Crowdbotics has helped more than 14,000 customers launch apps without having to learn how to code. The company can offer a team of expert developers to help companies launch custom apps, or provide the means for companies to develop apps themselves. Crowdbotics CEO Anand Kulkarni joined Cheddar News' Closing Bell to discuss.
Nathan Harding, CEO of Luum, joins Cheddar Innovates to discuss the process of having a robot put on eyelash extensions, and how automation is making its way into the beauty industry
Kevin Yu, Founder and CEO of Sidechef, joins Cheddar Innovates to discuss how it's building a platform to make recipe shopping easy, and how its features help you discover new recipes with the same ingredients to fight the massive problem of food waste.
On this episode of Cheddar Innovates: Sidechef CEO breaks down how it's building a platform to make recipe shopping easy; Luum CEO explains the process of having a robot put on eyelash extensions; A look at Curiosity Stream's new original series, 'Evolve.'
