*By Alisha Haridasani*
Apple wants to turn its Pay function into a bigger revenue stream by expanding the use of its cashless payment tool to include a wider range of transactions.
At its annual developers conference this week, Apple announced partnerships with six American universities to incorporate their students' IDs into the Pay and Wallet system.
“When you look at students, if you’ll remember, you use your ID to do so many things ー to get into your dorm room, to go to the library, to pay for your food and your meal plan, to check in to the work out facilities,” Jennifer Bailey, head of Apple Pay, said in an interview with Cheddar’s Hope King. “Now having it in their phones in a secure way, we think students are going to love it.”
Apple Pay also launched a transit payment system in four Chinese cities earlier this year, allowing users to pay for train and bus rides using the Pay tool.
“People love to use it for everyday commuting,” said Bailey. The feature is available in cities in Japan, as well as Moscow, St. Petersburg, London, Chicago, Portland, Ore., and Salt Lake City. There are plans to integrate it with New York’s MTA system.
Apple’s efforts to expand the Pay and Wallet tools are part of its wider strategy to boost its services unit, which includes Pay, Music, and the iCloud. As iPhone sales start to slow, the company's services business become more important.
Revenue from Apple’s services accounted for around 15 percent of revenue in the [second quarter](https://www.apple.com/newsroom/pdfs/Q2_FY18_Data_Summary.pdf), bringing in $9 billion. While Apple doesn’t break down how each unit fares, the CFO Luca Maestri told [Bloomberg](https://www.bloomberg.com/news/articles/2018-05-01/apple-paid-subscribers-grew-by-100-million-from-year-ago) there are 270 million paid subscribers of its services.
The company is also investing more than [$1 billion](https://www.nytimes.com/2018/03/25/business/media/apple-hollywood-streaming.html) building out its entertainment unit. Details are sparse, but so far the company has courted the Hollywood stars Reese Witherspoon, Jennifer Aniston, Damien Chazelle, and Steven Spielberg for a dozen projects that are slated to be released next year.
For the full interview, [click here](https://cheddar.com/videos/apple-pay-vp-jennifer-bailey-on-future-of-mobile-payments).
Solid-state battery maker Factorial Energy recently raised $200 million in a Series D round led by Mercedes-Benz and Stellantis. Factorial says the funding will be used to accelerate commercial production and deployment of its solid-state battery technology, which the company says is safer, and offers up to 50% more driving range than current lithium-ion technology. Factorial also has joint development agreements (announced in late 2021) with Mercedes-Benz, Stellantis, and Hyundai, three of the top 10 global automotive manufacturers, to commercialize its batteries. Factorial CEO Siyu Huang joined Cheddar News' Closing Bell to discuss.
Google's parent company Alphabet reported blockbuster fourth quarter earnings, boosted by better-than-expected Google ad revenue and Google Cloud revenue. The results sent Alphabet's stock soaring, and the company could come close to hitting a $2 trillion market valuation similar to other tech giants Apple and Microsoft. The company also announced a 20-for-1 stock split, which would make shares more accessible to would-be investors. Mark Lehmann, CEO at JMP Securities, a Citizens Company, joins Closing Bell to discuss Alphabet's earnings report, whether the company will reach a $2 trillion market cap, its stock split, and more.
David Malott, founder and chief architect at AI PlanetWorks joins Cheddar News to discuss the release of its augmented reality NFTs for the metaverse called 'TERA.'
Jess Hunichen and Emily Ward, co-founder of Shine Talent Group join Cheddar News to talk about The BodCon conference and how it empowers men and women to feel confident.
FIT:MATCH is looking to change the game when it comes to the way retailers size clothes. The company's augmented reality technology takes a look at body shape data rather than generalized, traditional sizing parameters to determine how a piece of apparel will fit wearers. Haniff Brown, CEO and founder, joined Cheddar to discuss the patented ar-powered apparel technology and partnering with pop superstar Rihanna’s Savage X Fenty lingerie line. "We launched in Vegas with Savage on January 22 and we've been having goosebumps at some of the testimonials, where customers are saying this is such an easier process versus going into a fitting room and having an associate have to touch and get handsy with a cold tape measure," Brown said.
TerraZero's chief experience officer Brandon Johnson and chief metaverse officer Ryan Kieffer joined Cheddar News to discuss the technology company making the first-ever Metaverse mortgage.
