*By Alisha Haridasani*
Apple wants to turn its Pay function into a bigger revenue stream by expanding the use of its cashless payment tool to include a wider range of transactions.
At its annual developers conference this week, Apple announced partnerships with six American universities to incorporate their students' IDs into the Pay and Wallet system.
“When you look at students, if you’ll remember, you use your ID to do so many things ー to get into your dorm room, to go to the library, to pay for your food and your meal plan, to check in to the work out facilities,” Jennifer Bailey, head of Apple Pay, said in an interview with Cheddar’s Hope King. “Now having it in their phones in a secure way, we think students are going to love it.”
Apple Pay also launched a transit payment system in four Chinese cities earlier this year, allowing users to pay for train and bus rides using the Pay tool.
“People love to use it for everyday commuting,” said Bailey. The feature is available in cities in Japan, as well as Moscow, St. Petersburg, London, Chicago, Portland, Ore., and Salt Lake City. There are plans to integrate it with New York’s MTA system.
Apple’s efforts to expand the Pay and Wallet tools are part of its wider strategy to boost its services unit, which includes Pay, Music, and the iCloud. As iPhone sales start to slow, the company's services business become more important.
Revenue from Apple’s services accounted for around 15 percent of revenue in the [second quarter](https://www.apple.com/newsroom/pdfs/Q2_FY18_Data_Summary.pdf), bringing in $9 billion. While Apple doesn’t break down how each unit fares, the CFO Luca Maestri told [Bloomberg](https://www.bloomberg.com/news/articles/2018-05-01/apple-paid-subscribers-grew-by-100-million-from-year-ago) there are 270 million paid subscribers of its services.
The company is also investing more than [$1 billion](https://www.nytimes.com/2018/03/25/business/media/apple-hollywood-streaming.html) building out its entertainment unit. Details are sparse, but so far the company has courted the Hollywood stars Reese Witherspoon, Jennifer Aniston, Damien Chazelle, and Steven Spielberg for a dozen projects that are slated to be released next year.
For the full interview, [click here](https://cheddar.com/videos/apple-pay-vp-jennifer-bailey-on-future-of-mobile-payments).
Amazon warehouse workers in Alabama are set to begin voting to unionize for a second time after workers at the facility in the town of Bessemer overwhelmingly voted against forming a union during an election early last year; but in November, the National Labor Relations Board overturned the vote, upholding a union challenge of the results which argued that Amazon undermined the conditions for a fair election. Another round of ballots will now be mailed out to works at the warehouse for a so-called re-run election. Director of Labor and Employment Studies at San Francisco State University John Logan and National Field Director for Our Revolution Mike Oles joined Cheddar News' Closing Bell to discuss.
February 8 is Safer Internet Day, and Google has partnered with online education organization Khan Academy to release a courseload focused on internet safety. The partnership includes a $5 million donation towards content development from Google, with modules to be made available in various languages throughout 2022. Founder of Khan Academy, Sal Khan, joined Cheddar News to discuss the partnership. "We need to get to a world where everyone of all ages has a chance to learn and practice and feel good that they can navigate the internet in a safe way,” said Khan.
Big tech companies such as Amazon and Google are garnering criticism for failing at their proposed climate pledges, most of which rely on carbon offsets — a potential loophole where companies pay others to address their omissions. Gilles Dufrasne, policy officer at Carbon Market Watch, joined Cheddar News to explain the organization's negative evaluation. "The objective here is not to bash companies and say everybody is doing the wrong thing," he said. "The objective is to also provide lessons, and there are some companies that are doing the right thing."
U.S. markets opened lower as disappointing Meta earnings dragged down the tech-heavy Nasdaq. Today, investors will be watching for Amazon's Q4 earnings report set for release after the market close. Greg Swenson, Founding Partner, Brigg Macadam joined Cheddar's Opening Bell to discuss.
Markets opened mostly higher led by gains in the tech sector on strong Q4 earnings. It comes after a tumultuous January which saw stocks suffer one of their worst months since the early days of the pandemic. Jim Worden, Chief Investment Officer, Wealth Consulting Group joined Cheddar's Opening Bell to discuss early market activity.
CLMBR is hoping to become the next big thing in connected fitness. The brand offers a high intensity, low impact workout with on-demand, instructor-led classes. Avrum Elmakis, CLMBR's CEO and founder, joined Cheddar to discuss where the company is heading next.
