Athleisure is a competitive industry dominated by giants such as Nike, Lululemon, and Under Armour, but Rhone is betting that it can keep up. Nate Checketts, CEO & Co-Founder of Rhone, a line of men's activewear, was with us to share the company's plan to be a winner in the space.
Checketts said he first created the company because he felt there was no premium activewear focused on men. He added that the second reason was because he wanted to develop a brand that spoke to the way modern men "live, work, and sweat." Rhone uses innovative technology that fights odor and helps with workout recovery, said Checketts.
He said the company is using a content strategy to encourage men to be better. Checketts said his apparel is named after inspirational figures such as Ernest Hemingway and Winston Churchill. With quotes integrated into the clothing, the company aims to remind consumers to be who they are trying to be.
When it comes to finding a job, the interview may cause the most anxiety for applicants. Cheddar News' docuseries, Ready 4 Work, speaks with job seekers who learn what to do when that all-important interview is remote.
Major averages rose in Wednesday's opening session but the Nasdaq fell after Alphabet reported cloud revenue below Wall Street estimates, despite topping profit views.
An off-duty commercial pilot riding in an extra cockpit seat on a Horizon Air flight said “I’m not OK” just before trying to cut the engines midflight and later told police he had recently taken psychedelic mushrooms as his mental health worsened, according to a federal complaint made public Tuesday.
