Athleisure is a competitive industry dominated by giants such as Nike, Lululemon, and Under Armour, but Rhone is betting that it can keep up. Nate Checketts, CEO & Co-Founder of Rhone, a line of men's activewear, was with us to share the company's plan to be a winner in the space.
Checketts said he first created the company because he felt there was no premium activewear focused on men. He added that the second reason was because he wanted to develop a brand that spoke to the way modern men "live, work, and sweat." Rhone uses innovative technology that fights odor and helps with workout recovery, said Checketts.
He said the company is using a content strategy to encourage men to be better. Checketts said his apparel is named after inspirational figures such as Ernest Hemingway and Winston Churchill. With quotes integrated into the clothing, the company aims to remind consumers to be who they are trying to be.
Ahead of the release of October's consumer inflation data Tuesday, you may notice changes from the Bureau of Labor Statistics. When it comes to how it estimates health insurance costs, the move is expected to give a boost to the U.S. inflation measure which will reverse a trend that has provided some relief.
A handful of retailers will report earnings this week, including Home Depot, Target, Walmart and Macy's, as gas prices peaked in September to the end of this latest quarter while borrowing costs remain at their highest levels in decades.
