*By Carlo Versano*
Steve Case was, in many ways, ahead of his time when he co-founded America Online. As the CEO of 1990s tech giant, he helped pioneer the early framework for social media and was among the first executives to realize that a user-friendly internet experience based on social engagement would be attractive to early adopters.
His hunch was correct ー AOL's dial-up subscription model grew to a peak of 27 million users in 2002.
About twenty years and one [disastrous](https://www.nytimes.com/2018/06/15/business/dealbook/aol-time-warner.html) merger later, Case is using his status as a sort-of elder statesman of tech to reward the innovation taking place outside of Silicon Valley with his VC firm Revolution.
Speaking to Cheddar at Denver Startup Week on Monday, Case cited the Colorado city as a case study: 2 percent unemployment, a burgeoning and exciting technology sector, and a young population drawn to the mountain air.
Denver is so competitive that start-ups have trouble filling positions, he said.
"That's a nice problem to have."
Case's firm created the "[Rise of the Rest](https://www.revolution.com/entity/rotr/)" seed fund to direct VC money to innovative companies operating on the fringes. So far, the fund has made 90 investments in 50 cities from Minneapolis to Chattanooga, Tenn., to Des Moines, Iowa. Silicon Valley, Boston, and New York are deliberately excluded.
Three-quarters of venture capital funds overall still go to the coasts (Denver gets about 1 percent), though Case is trying to tip the balance by personally advocating for cities where he sees innovation happening. He has invested in several Denver-based start-ups over the years, including Exclusive Resorts and World Waters, make of WTRMLN WTR.
"Every big company starts as a start-up," he said. "Some of \[them\] will be the Fortune 500 companies of tomorrow."
For full interview [click here](https://cheddar.com/videos/revolution-ceo-makes-case-for-denver-as-start-up-hub).
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Nestlé has dismissed its CEO Laurent Freixe after an investigation into an undisclosed relationship with a direct subordinate. The company announced on Monday that the dismissal was effective immediately. An investigation found that Freixe violated Nestlé’s code of conduct. He had been CEO for a year. Philipp Navratil, a longtime Nestlé executive, will replace him. Chairman Paul Bulcke stated that the decision was necessary to uphold the company’s values and governance. Navratil began his career with Nestlé in 2001 and has held various roles, including CEO of Nestlé's Nespresso division since 2024.
Kraft Heinz is splitting into two companies a decade after they joined in a massive merger that created one of the biggest food companies on the planet. One of the companies will include brands such as Heinz, Philadelphia cream cheese and Kraft Mac & Cheese. The other will include brands like Oscar Mayer, Kraft Singles and Lunchables. When the company formed in 2015 it wanted to capitalize on its massive scale, but shifting tastes complicated those plans, with households seeking to introduce healthier options at the table. Kraft Heinz's net revenue has fallen every year since 2020.