Anti-Smoking Group 'Truth Initiative' Takes Aim at Opioid Epidemic
*By Christian Smith*
When the anti-substance abuse platform "Truth Initiative" began in 2000, the smoking rate for teens was 23 percent ー almost two decades later, it stands at 5 percent.
And now, after major inroads with young smokers, the organization is shifting its efforts to another pressing danger facing teens, according to its managing director.
"Opioid dependence can happen in just five days," Mary Dominguez said Monday in an interview on Cheddar.
Truth Initiative recently launched the second phase of its "The Truth About Opioids" campaign, aimed at preventing opioid addiction among teens and young adults.
The organization released a new video that shows a 26-year-old's real-life experience as she undergoes opioid addiction treatment and experiences withdrawal.
Dominguez said the video, however jarring, is meant to highlight that opioid addiction can happen to anyone.
"A lot of people might go to the doctor and get a 30-day prescription for it and not know what could happen to them, and what that could lead to," she said.
In 2016, 2.5 million young adults ages 18 to 25 reported misusing an opioid in the past year, according to statistics from Truth Initiative.
Dominguez said her organization hopes to replicate its success with curbing teen smoking.
"We felt like we owed it to our audience to talk about \[opioid addiction\] with them and to let them know what the facts are about it."
Truth Initiative collaborated with Ad Council and the Office of National Drug Control Policy to create The Truth About Opioids campaign, which has received prime advertising space, thanks to partnerships with major companies like Google ($GOOGL) and NBCUniversal.
For full interview [click here](https://cheddar.com/videos/truth-initiative-launches-new-campaign-to-prevent-opioid-addiction).
U.S. stocks ended today's session sharply lower on the heels of rising geopolitical tensions between Russia and Ukraine. Melissa Brown, Managing Director of Applied Research at Qontigo, joins Cheddar News' Closing Bell to discuss.
President Joe Biden said Tuesday that the U.S. will begin to impose sanctions on Russia, calling recent troop movement into Ukraine an 'invasion.' Biden and other government officials including from the State Department have begun to classify the Russian troop movement as an invasion after Russian President Vladimir Putin ordered troops to two independent Ukrainian areas in an alleged "peacekeeping" mission — which the West considers an act of aggression. Biden said Russia will continue to pay 'an even steeper price' if it continues sending troops into Ukraine. What happens next? Will Putin find a way around these sanctions? Ariel Cohen, senior fellow at the Atlantic Council, joins Closing Bell to discuss Biden's remarks, how the West will protect Ukraine since it doesn't belong to NATO, and more.
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The East-West faceoff over Ukraine has escalated dramatically, with Russian lawmakers authorizing President Vladimir Putin to use military force outside his country and President Biden and European leaders responding by slapping sanctions on Russian oligarchs and banks.
