Anti-Smoking Group 'Truth Initiative' Takes Aim at Opioid Epidemic
*By Christian Smith*
When the anti-substance abuse platform "Truth Initiative" began in 2000, the smoking rate for teens was 23 percent ー almost two decades later, it stands at 5 percent.
And now, after major inroads with young smokers, the organization is shifting its efforts to another pressing danger facing teens, according to its managing director.
"Opioid dependence can happen in just five days," Mary Dominguez said Monday in an interview on Cheddar.
Truth Initiative recently launched the second phase of its "The Truth About Opioids" campaign, aimed at preventing opioid addiction among teens and young adults.
The organization released a new video that shows a 26-year-old's real-life experience as she undergoes opioid addiction treatment and experiences withdrawal.
Dominguez said the video, however jarring, is meant to highlight that opioid addiction can happen to anyone.
"A lot of people might go to the doctor and get a 30-day prescription for it and not know what could happen to them, and what that could lead to," she said.
In 2016, 2.5 million young adults ages 18 to 25 reported misusing an opioid in the past year, according to statistics from Truth Initiative.
Dominguez said her organization hopes to replicate its success with curbing teen smoking.
"We felt like we owed it to our audience to talk about \[opioid addiction\] with them and to let them know what the facts are about it."
Truth Initiative collaborated with Ad Council and the Office of National Drug Control Policy to create The Truth About Opioids campaign, which has received prime advertising space, thanks to partnerships with major companies like Google ($GOOGL) and NBCUniversal.
For full interview [click here](https://cheddar.com/videos/truth-initiative-launches-new-campaign-to-prevent-opioid-addiction).
Catching you up on what you Need to Know on Mar 18, 2022, with updates on the war in Ukraine, President Biden’s meeting with Xi Jinping, Meta removing a deepfake video of Volodymyr Zelenskyy, Britney Griner, vaccine updates, and tech news.
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Award-winning journalist, entrepreneur, and host Soledad O'Brien spoke to Cheddar about empowering women through her own podcast on financial literacy this Women's History Month.
Six House lawmakers are calling on Meta to stop paid ads from Chinese news companies that push Russian misinformation regarding the war in Ukraine. Matt Skibinski, General Manager, NewsGuard Technologies joins Cheddar to discuss the role of social media in this war.
Reva Shakkottai, Senior Vice President and financial advisor at RBC Wealth Management, joins Cheddar News' Closing Bell, where she elaborates on factors besides Wednesday's Fed decision that led to gains across the major indexes on Thursday, including new home construction and jobless claims data.
Art Hogan, Chief Market Strategist at National Securities, joins Cheddar News' Closing Bell, where he breaks down Fed Chair Jerome Powell's speech following the U.S. central bank's decision to raise rates and explains why Powell's comments move the markets more than the Fed decision itself.
Representative Adam Schiff (D-Calif. 29th District) joined Cheddar News at South By Southwest to discuss the variety of sanctions that the United States has placed on Russia since its invasion of Ukraine began last month and the impacts they are having both domestically and abroad. With rising gas prices, especially in states like California, Schiff noted that the American people are willing to make sacrifices in order to uphold their values and suggested that crisis may be a warning to shift away from fossil fuels. "At the end of the day though, this ought to be a wake up call that we need to stop our reliance on this oil economy and move to renewable sources of energy," he said. Schiff also explained his remarks about the January 6 commission investigating those closest to former President Trump and touched on a disturbing case in San Francisco where the police department used rape kit samples to ID a murder suspect.
Markets opened lower as the Federal Reserve announces plans to hike interest rates by a quarter point, while signaling six additional rate hikes later this year. Gary Schlossberg, Global Strategist, Wells Fargo Investment Institute, joined Cheddar's Opening Bell to discuss.
