Anti-Smoking Group 'Truth Initiative' Takes Aim at Opioid Epidemic
*By Christian Smith*
When the anti-substance abuse platform "Truth Initiative" began in 2000, the smoking rate for teens was 23 percent ー almost two decades later, it stands at 5 percent.
And now, after major inroads with young smokers, the organization is shifting its efforts to another pressing danger facing teens, according to its managing director.
"Opioid dependence can happen in just five days," Mary Dominguez said Monday in an interview on Cheddar.
Truth Initiative recently launched the second phase of its "The Truth About Opioids" campaign, aimed at preventing opioid addiction among teens and young adults.
The organization released a new video that shows a 26-year-old's real-life experience as she undergoes opioid addiction treatment and experiences withdrawal.
Dominguez said the video, however jarring, is meant to highlight that opioid addiction can happen to anyone.
"A lot of people might go to the doctor and get a 30-day prescription for it and not know what could happen to them, and what that could lead to," she said.
In 2016, 2.5 million young adults ages 18 to 25 reported misusing an opioid in the past year, according to statistics from Truth Initiative.
Dominguez said her organization hopes to replicate its success with curbing teen smoking.
"We felt like we owed it to our audience to talk about \[opioid addiction\] with them and to let them know what the facts are about it."
Truth Initiative collaborated with Ad Council and the Office of National Drug Control Policy to create The Truth About Opioids campaign, which has received prime advertising space, thanks to partnerships with major companies like Google ($GOOGL) and NBCUniversal.
For full interview [click here](https://cheddar.com/videos/truth-initiative-launches-new-campaign-to-prevent-opioid-addiction).
In response to the Florida ‘Don’t’ Say Gay Bill,’ Disney employees staged a companywide walkout after CEO Bob Chapek was late to condemn the legislation. Cheddar News speaks with Maxx Fenning, president at Florida LGBTQ+ advocacy group PRISM on the issue.
Reshma Saujani, the founder of Girls Who Code and author of "Pay Up: The Future of Women and Work (and Why It's Different Than You Think), joined Cheddar to discuss the many challenges for women in the workplace after the upheaval caused by the pandemic and the solutions she presents.
Hate crimes from the start of 2022 against Asians reportedly more than doubled compared to 2021, according to the NYPD. Amid the surge of attacks, Amber Reed, the president and co-founder of the grassroots organization AAPI Montclair, joined Cheddar News to talk about how it's looking to help Asian Americans with classes and techniques to defend themselves. “We're seeing racism literally killing people who look like us, and these self defense classes are a chance for us to rewrite a narrative of victimhood into one of empowerment," she said. "We learn first how to be aware of our surroundings because we know that being distracted, appearing weak can make you a target, and then that we focus on disengagement."
White House press secretary Jen Psaki said Tuesday that she has tested positive again for COVID-19 and will not accompany President Joe Biden to Europe for meetings on Russia’s invasion of Ukraine.
Reshma Saujani, the founder of the nonprofit Girls Who Code, discusses the workplace inequities further exposed by the pandemic and her latest book, "Pay Up: The Future of Women and Work (and Why It's Different Than You Think).
Since Russia invaded Ukraine, the United States, along with much of the Western world, has imposed economic sanctions on Russia’s economy and its oligarchs. And these measures are costing these oligarchs — billions. So what exactly is an oligarch and what are their ties to Putin and the ongoing invasion? And will sanctioning them work?
Ketanji Brown Jackson is forcefully defending her record as a federal judge, telling senators she will rule “from a position of neutrality” if she is confirmed as the first Black woman on the high court.
Ukraine remains defiant as the Russian invasion is approaching its fourth week. Cheddar News speaks with Former Obama Campaign Foreign Policy Advisor David Tafuri, on Russia’s war efforts so far and how it might shift tactics moving forward.
While investors soured on Fed Chair Jerome Powell's remarks on interest rates Monday, Anthony Saccaro, Founder and President at Providence Financial explains why he is supportive of the Fed's approach on Cheddar News' Closing Bell.
