Anti-Smoking Group 'Truth Initiative' Takes Aim at Opioid Epidemic
*By Christian Smith*
When the anti-substance abuse platform "Truth Initiative" began in 2000, the smoking rate for teens was 23 percent ー almost two decades later, it stands at 5 percent.
And now, after major inroads with young smokers, the organization is shifting its efforts to another pressing danger facing teens, according to its managing director.
"Opioid dependence can happen in just five days," Mary Dominguez said Monday in an interview on Cheddar.
Truth Initiative recently launched the second phase of its "The Truth About Opioids" campaign, aimed at preventing opioid addiction among teens and young adults.
The organization released a new video that shows a 26-year-old's real-life experience as she undergoes opioid addiction treatment and experiences withdrawal.
Dominguez said the video, however jarring, is meant to highlight that opioid addiction can happen to anyone.
"A lot of people might go to the doctor and get a 30-day prescription for it and not know what could happen to them, and what that could lead to," she said.
In 2016, 2.5 million young adults ages 18 to 25 reported misusing an opioid in the past year, according to statistics from Truth Initiative.
Dominguez said her organization hopes to replicate its success with curbing teen smoking.
"We felt like we owed it to our audience to talk about \[opioid addiction\] with them and to let them know what the facts are about it."
Truth Initiative collaborated with Ad Council and the Office of National Drug Control Policy to create The Truth About Opioids campaign, which has received prime advertising space, thanks to partnerships with major companies like Google ($GOOGL) and NBCUniversal.
For full interview [click here](https://cheddar.com/videos/truth-initiative-launches-new-campaign-to-prevent-opioid-addiction).
Volatility continues to be the name of the game when it comes to crypto. Bitcoin, the most valuable digital token, saw a small jump today - one of several small rallies throughout the month of March. Caitlin Cook, vice president of crypto education company Onramp Academy, joins Cheddar News' Closing Bell to discuss.
As of March 2022, almost 200 Anti-LGBT+ bills have been introduced in state governments across the country — especially directed at the transgender community. Human Rights Campaign State Legislative Director and Senior Counsel Cathryn Oakley joined Cheddar News to discuss the deluge of legislation. "Unfortunately we are seeing these bills come at transgender youth from every conceivable direction," she said. "Every support that a trans kid has, whether that's their parents, whether that's their family, whether that's their teachers or their guidance counselors or their coaches, whether it's their teammates or the librarians and the books that they read, whether it's curriculum, whether it's even just the ability to acknowledge that LGBTQ people have existed throughout history and are important in the fabric of modern American society. The bills that we are seeing filed across the country are targeting all of those pieces."
President Volodymyr Zelenskyy last week seemed to have put out a video that urged Ukrainians to put down their arms and surrender to Russia. It was later revealed that it was a “deepfake,” a computer-generated video to mimic the Ukrainian leader. Cheddar News speaks with security expert Morgan Wright about how the technology is being used in the war in Ukraine.
After scrutiny over the negative impact on the mental health of children, social media apps have begun adding stricter limitations to parental controls. Jim Steyer, CEO of Common Sense Media, a nonprofit organization focusing on recommendations for entertainment platforms, joined Cheddar News to talk about the changes, why they might not be enough, and what parents can do to help. "It's almost that the companies — whether they're Snapchat, Instagram, YouTube, or whatever — have to start the process from the beginning of designing the product," he said. "They have to be much more clear about age verification so that a 12-year-old and 11-year-old can't get on there." Steyer also pushed for federal legislation to reign in the issue.
As Big Tech companies from the U.S. like Google and Apple managed to build market dominance overseas, the European Union has decided to curb what it sees as monopolistic growth. Greg Martin, the co-founder of Rainmaker Securities, joined Cheddar News to talk about how the impact of the antitrust regulations being adopted. "I think there's a lot of great outcomes here, but those will be far down the road [because] I do think there's some interoperability things that need to be worked out technologically," he said. "But it's going to be really good ultimately for the consumer in my opinion."
Tenicka Boyd is a digital creator making content that reflects her two passions: activism and style. The TikTok star joined Cheddar News to talk about her platform and new looks this Spring. Boyd admitted that at first she wanted to remain anonymous on the social media platform before finding her passion. "I just joined TikTok hoping that no one would find me, and I started creating colorful content," she said. "I didn't know that you could monetize this and really do it full time, and I just followed my passion because I realized that you can have multiple different lives and do multiple different things."
Catching you up on what you need to know on March 25, 2022, with Ukrainian forces retaking Kyiv, 300 deaths reported from the bombing of a theater used as a shelter in Mariupol, U.S. regulators ditch a climate review of natural gas projects, the 94th Academy Awards, and more.
North Korea says it test-fired its biggest intercontinental ballistic missile under the orders of leader Kim Jong Un, who vowed to continue expanding his nuclear arsenal while preparing for a “long-standing confrontation” with the United States.
Ukrainian authorities in the besieged ruins of Mariupol say that about 300 people died when a Russian airstrike blew up a theater where hundreds of civilians were sheltering.
