Anti-Smoking Group 'Truth Initiative' Takes Aim at Opioid Epidemic
*By Christian Smith*
When the anti-substance abuse platform "Truth Initiative" began in 2000, the smoking rate for teens was 23 percent ー almost two decades later, it stands at 5 percent.
And now, after major inroads with young smokers, the organization is shifting its efforts to another pressing danger facing teens, according to its managing director.
"Opioid dependence can happen in just five days," Mary Dominguez said Monday in an interview on Cheddar.
Truth Initiative recently launched the second phase of its "The Truth About Opioids" campaign, aimed at preventing opioid addiction among teens and young adults.
The organization released a new video that shows a 26-year-old's real-life experience as she undergoes opioid addiction treatment and experiences withdrawal.
Dominguez said the video, however jarring, is meant to highlight that opioid addiction can happen to anyone.
"A lot of people might go to the doctor and get a 30-day prescription for it and not know what could happen to them, and what that could lead to," she said.
In 2016, 2.5 million young adults ages 18 to 25 reported misusing an opioid in the past year, according to statistics from Truth Initiative.
Dominguez said her organization hopes to replicate its success with curbing teen smoking.
"We felt like we owed it to our audience to talk about \[opioid addiction\] with them and to let them know what the facts are about it."
Truth Initiative collaborated with Ad Council and the Office of National Drug Control Policy to create The Truth About Opioids campaign, which has received prime advertising space, thanks to partnerships with major companies like Google ($GOOGL) and NBCUniversal.
For full interview [click here](https://cheddar.com/videos/truth-initiative-launches-new-campaign-to-prevent-opioid-addiction).
Catching you up on what you need to know on Wednesday, June 1, 2022, House lawmakers hold an emergency hearing on gun control measures in the wake of the Uvalde shooting, the Supreme Court temporarily blocks Texas' law stopping social media moderation, and the James Webb Space Telescope gets a new mission.
With the baby formula in the United States surging to an out-of-stock rate of 70 percent, the FDA has given Abbott permission to reopen its Michigan plant amid the crisis and authorized foreign imports. Professor Peter Pitts, a former FDA associate commissioner and current president of the Center for Medicine in the Public Interest, joined Cheddar News to discuss the ongoing shortage and its wide impact. “As difficult as things is in urban areas, they’re even worse in small communities and tribal areas where parents can't just go to the next store on the corner," he said. Pitts also noted that the Abbott factory was a "disaster" prior to its shutdown and that it would have been "regulatory malpractice" to have left it open.
Cheddar's Megan Pratz reports from the ground in Uvalde, Texas where the community's grief and frustration with lawmakers and police officers grows as more details emerge.
Catching you up on what you need to know on Tuesday, May 31, 2022, EU leaders agree to ban 90% of Russian oil by year-end, funerals begin in Uvalde, Texas one week after a mass shooting killed 19 children and two adults, and President Biden meets with the world's biggest boy band BTS.
The Week's Top Stories is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street.
An inflation gauge closely tracked by the Federal Reserve rose 6.3% in April from a year earlier, just below a four-decade high set in March and the first slowdown since November 2020.
The pain and grief from this week’s shooting in a 4th grade classroom at Robb Elementary School in Uvalde, Texas is still with us. Cheddar's Shannon Lanier ends the week by pausing to remember some of the faces of the 19 children killed and their teachers.
Cheddar New’s reporter Megan Pratz reports from the scene in Uvalde, Texas, with additional details that indicate the shooter was inside Robb Elementary School for more than an hour before law enforcement was able to confront and kill him.
