Anti-Smoking Group 'Truth Initiative' Takes Aim at Opioid Epidemic
*By Christian Smith*
When the anti-substance abuse platform "Truth Initiative" began in 2000, the smoking rate for teens was 23 percent ー almost two decades later, it stands at 5 percent.
And now, after major inroads with young smokers, the organization is shifting its efforts to another pressing danger facing teens, according to its managing director.
"Opioid dependence can happen in just five days," Mary Dominguez said Monday in an interview on Cheddar.
Truth Initiative recently launched the second phase of its "The Truth About Opioids" campaign, aimed at preventing opioid addiction among teens and young adults.
The organization released a new video that shows a 26-year-old's real-life experience as she undergoes opioid addiction treatment and experiences withdrawal.
Dominguez said the video, however jarring, is meant to highlight that opioid addiction can happen to anyone.
"A lot of people might go to the doctor and get a 30-day prescription for it and not know what could happen to them, and what that could lead to," she said.
In 2016, 2.5 million young adults ages 18 to 25 reported misusing an opioid in the past year, according to statistics from Truth Initiative.
Dominguez said her organization hopes to replicate its success with curbing teen smoking.
"We felt like we owed it to our audience to talk about \[opioid addiction\] with them and to let them know what the facts are about it."
Truth Initiative collaborated with Ad Council and the Office of National Drug Control Policy to create The Truth About Opioids campaign, which has received prime advertising space, thanks to partnerships with major companies like Google ($GOOGL) and NBCUniversal.
For full interview [click here](https://cheddar.com/videos/truth-initiative-launches-new-campaign-to-prevent-opioid-addiction).
Even as tech giant Google implements a vaccination mandate, charging its employees to declare their vaccine status within a time frame or risk dismissal, the federal government is tangled up in the court system trying to impose one of its own. Cindy Cohn, the executive director of the Electronic Frontier Foundation, and Harry Nelson, founder and managing partner of Nelson Hardiman LLP, joined Cheddar to debate the ethics, efficacy, and legality surrounding the issue. While Cohn noted that she thinks the federal mandate might be legally sound, her organization is also concerned with a separate question of privacy. "At EFF what we're most interested in is the digital surveillance that's going along with some of these attempts to try to track and confirm whether people are vaccinated or not," she said.
A new report from CNBC says Instagram recently reached a new milestone -- 2 billion monthly active users. It comes amid a year of controversy for the photo-sharing app and its parent company, Meta. SocialFlow CEO Jim Anderson joins Cheddar News' Closing Bell to discuss.
There is a new way for investors to bet on cannabis - the AdvisorShares Poseidon Dynamic Cannabis ETF targets about 20 of the biggest names in U.S. cannabis. It comes at a time when it's still difficult for investors to access the space. Cheddar News cannabis reporter Chloe Aiello spoke with co-founder and managing director for Poseidon Investment Management, Emily Paxhia.
Victor Li, an economics professor at the Villanova School of Business, joins Cheddar News' Closing Bell, where he discusses the latest Fed decision and the implications it has on the stock market.
After nearly two years of the pandemic, U.S. consumers are ready to spend big this holiday season. However, shoppers may be faced with limited inventory as the U.S. continues to face shortages of key products and extended order backlogs. Per Hong, partner at consulting firm Kearney, joined Cheddar's Opening Bell to discuss the country's path forward.
The U.S. Government is making its first major move toward encouraging nuclear energy in the U.S., as it pushes toward a sustainable future. Scott Waldman, White House reporter for Politico's E&E News joined Cheddar News to break down the developments. "There's definitely an audience for this now since we're looking at the value of nuclear in terms of climate policy," he said, regarding the prospects for bipartisan support.
CEOs of the top U.S. airlines are set to testify in front of a Senate committee Wednesday. Lawmakers will ask airline executives about how they used pandemic-related federal aid, specifically in light of staffing issues and widespread cancellations. Among those expected to participate are the CEOs of American, United, and Southwest Airlines. David Slotnick, Senior Aviation Business Reporter at The Points Guy, joined Cheddar News to discuss.
