Anti-Smoking Group 'Truth Initiative' Takes Aim at Opioid Epidemic
*By Christian Smith*
When the anti-substance abuse platform "Truth Initiative" began in 2000, the smoking rate for teens was 23 percent ー almost two decades later, it stands at 5 percent.
And now, after major inroads with young smokers, the organization is shifting its efforts to another pressing danger facing teens, according to its managing director.
"Opioid dependence can happen in just five days," Mary Dominguez said Monday in an interview on Cheddar.
Truth Initiative recently launched the second phase of its "The Truth About Opioids" campaign, aimed at preventing opioid addiction among teens and young adults.
The organization released a new video that shows a 26-year-old's real-life experience as she undergoes opioid addiction treatment and experiences withdrawal.
Dominguez said the video, however jarring, is meant to highlight that opioid addiction can happen to anyone.
"A lot of people might go to the doctor and get a 30-day prescription for it and not know what could happen to them, and what that could lead to," she said.
In 2016, 2.5 million young adults ages 18 to 25 reported misusing an opioid in the past year, according to statistics from Truth Initiative.
Dominguez said her organization hopes to replicate its success with curbing teen smoking.
"We felt like we owed it to our audience to talk about \[opioid addiction\] with them and to let them know what the facts are about it."
Truth Initiative collaborated with Ad Council and the Office of National Drug Control Policy to create The Truth About Opioids campaign, which has received prime advertising space, thanks to partnerships with major companies like Google ($GOOGL) and NBCUniversal.
For full interview [click here](https://cheddar.com/videos/truth-initiative-launches-new-campaign-to-prevent-opioid-addiction).
Cryptocurrency is expected to become a part of our daily lives — but what sort of environmental impact does it have? As the U.S. becomes the crypto mining capital of the world, climate advocates are worried about mining companies reopening old coal plants, using massive amounts of energy, wasteful hardware, and more. Congressional Democrats led by Senator Elizabeth Warren are demanding answers from mining firms about their electricity use and waste levels. John Belizaire, CEO of Soluna Computing, joins Cheddar Climate to discuss the congressional letters, how crypto mining can become a green industry, and more.
The Supreme Court will reconsider race-based affirmative action in college admissions. The court will examine admissions policies at Harvard University and The University of North Carolina Chapel Hill, which count the race of applicants as a factor in admissions. The court has upheld affirmative action policies in the past, saying it helps to create more diverse student bodies. However, the conservative Supreme Court could be skeptical and even possibly hostile to such policies. Nick Anderson, Higher Education Writer, Washington Post joined Cheddar's Opening Bell to discuss.
Stephanie Akin, Politics Reporter for CQ Roll Call, breaks down
Senator Manchin's donation pool, and highlights what this support means for the conservative Democrat as well as the Republican party.
The global oil benchmark surpassed $90 for the first time in more than seven years. This comes as growing tensions between Russia and Ukraine add to concerns about the already-tight market. Jay Hatfield, Chief Investment Officer at ICAP, joined Cheddar to discuss what this benchmark means for the oil industry, and what might happen if Russia does invade its neighbor.
With the Beijing Winter Olympics set to get underway on Friday, Dan Wolken, a national columnist for USA Today, joined Cheddar News to break down the big storylines as the pandemic and international conflicts threaten to cast a cloud over the event that is aspirationally seen as a beacon of international cooperation. Wolken noted specific issues over cybersecurity for visiting athletes and disputes over human rights leading to a diplomatic boycott have been making waves even before the opening ceremony. "So you've got sort of these barbs going back and forth already between the Americans and the Chinese, and things haven't even started yet," he said. "We don't even know what's going to happen once the games start and people actually start winning medals."
We are a week away from the 2022 Beijing Olympics, and China has already faced a host of problems leading up to the opening ceremony of the Beijing games. DJ Peterson, president of Longview Global Advisors, joins Cheddar News to discuss the many concerns and controversies surrounding the event.
In 2021, QAnon, the community which traffics in conspiracy theories saw a rapid growth in its numbers. As a result of vaccine rollouts, a number of conspiracies surrounding them also began to circulate which then led to the rise of "Anti-Vaxxers". As a result, the QAnon and anti-vax communities have become increasingly intertwined and the results could be costing lives. Senior Researcher at Media Matters Alex Kaplan, joined Cheddar to discuss more.
Supreme Court Justice Breyer has announced that he will officially retire from his post. He has served as the senior member of the more liberal wing in recent years. Now his retirement puts pressure on President Biden to decide on who will replace Breyer. Attorney and Media Editor at SCOTUS blog Katie Barlow, joined Cheddar to discuss more.
A long awaited report in the UK looking into the alleged parties held at 10 Downing Street during lockdown finds a culture of excessive drinking and a "failure of leadership" in Boris Johnson's government. Cheddar News speaks with international journalist Thomas Cole, who is closely monitoring latest developments.
