Americans are opening their wallets to celebrate romance — and a lot of them are looking for experiences.
According to the National Retail Federation, people are expected to spend $23.9 billion this Valentine's Day. While candy, greeting cards, and flowers make the top three most popular gifts, experiences are growing in popularity. This year, 31 percent of respondents said they plan on gifting an activity, whether that's dinner out or tickets to see a show. It's up from just 24 percent in 2021.
"We've had a rough two years," said Junior's Restaurant owner Alan Rosen. "People are itching to get out, enjoy themselves. They want experiences. They want to go to famous restaurants. They want to go to places and travel, and, of course, have some great cheesecake with their loved ones."
The diner chain, famous for its cheesecake, is celebrating the holiday by offering vow renewals and weddings at its flagship location in Brooklyn, N.Y. Rosen even got ordained in order to facilitate the ceremonies. Three lucky couples who had Junior's-related love stories were gifted a New York City honeymoon, where they received tickets to a Broadway show, a hotel stay in the Big Apple, and other treats including Junior's cheesecake for life.
"Just in this recent weekend with the mask mandate being lifted, I think people felt a little bit overjoyed," Rosen said about business bounding back. "Obviously, Valentine's Day is a great time to celebrate."
Americans are still spending, but rising anxiety over jobs, AI, housing and tariffs tells a different story. Kearney Consumer Institute’s Katie Thomas explains.
Disney is back in focus after Q3 earnings. Investors are watching streaming profits, theme parks and ESPN as the entertainment giant looks for its next catalyst
Healthcare policy is shifting fast, raising questions about drug prices, Medicare and access. Leap Health CEO Hani Elias explains what patients need to know.
The U.S. job market is cooling as hiring slows and employers turn cautious. LinkedIn’s Kory Kantenga breaks down jobs, wages, spending and AI’s impact.
AI is entering a new phase as enterprises move beyond experimentation and demand measurable returns. Appian CEO Matt Calkins discusses what comes next.
Commercial Metals CEO Peter Matt reveals how a $2.5B acquisition spree is transforming the 111-year-old steelmaker into a construction solutions powerhouse.
Angelo Zino, Senior Vice President and Technology Equity Research Analyst at CFRA, breaks down Big Tech earnings, AI spending, and what's next for the Mag 7.
