Americans are opening their wallets to celebrate romance — and a lot of them are looking for experiences.
According to the National Retail Federation, people are expected to spend $23.9 billion this Valentine's Day. While candy, greeting cards, and flowers make the top three most popular gifts, experiences are growing in popularity. This year, 31 percent of respondents said they plan on gifting an activity, whether that's dinner out or tickets to see a show. It's up from just 24 percent in 2021.
"We've had a rough two years," said Junior's Restaurant owner Alan Rosen. "People are itching to get out, enjoy themselves. They want experiences. They want to go to famous restaurants. They want to go to places and travel, and, of course, have some great cheesecake with their loved ones."
The diner chain, famous for its cheesecake, is celebrating the holiday by offering vow renewals and weddings at its flagship location in Brooklyn, N.Y. Rosen even got ordained in order to facilitate the ceremonies. Three lucky couples who had Junior's-related love stories were gifted a New York City honeymoon, where they received tickets to a Broadway show, a hotel stay in the Big Apple, and other treats including Junior's cheesecake for life.
"Just in this recent weekend with the mask mandate being lifted, I think people felt a little bit overjoyed," Rosen said about business bounding back. "Obviously, Valentine's Day is a great time to celebrate."
Walmart's revenue increased last quarter because customers kept coming back again and again. Are most shoppers buying and avoid the same products as you are?
NBA champion Kendrick Perkins and Edly founder Chris Ricciardi discuss working together to create Nilly, a new platform where fans can invest in name, image, and likeness deals of their favorite college athletes.
Off the back of their latest earnings results, Hungryroot CEO Ben McKean discusses how the company is bringing healthy food straight to customers' doors and how it's using A.I.
Jack Ablin, Cresset Capital founding partner and CIO, breaks down the current market, from all eyes on Nvidia’s earnings to what sectors he’s seen deliver excellent returns.
Alberto Perlman, CEO of Zumba, shares what users can find on its new app, the demand for in-person fitness classes, and the secret to remaining a go-to exercise brand for decades.
