Sean O'Connell, managing editor for CinemaBlend, breaks down the war between AMC Theaters and MoviePass, the app that allows users to go to one movie a day for just $10 a month. MoviePass recently removed 10 AMC theaters from its app.
O'Connell says it's a bold move considering the app needs theaters to thrive. AMC knows MoviePass's model is beneficial to theaters but is worried about what will happen if the app eventually fails.
O'Connell believes MoviePass's growth is sustainable but will eventually taper off just like Netflix did in its early days. He says there has to be some give and take with MoviePass and theater companies.
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