*By Max Godnick*
This year, Amazon's Prime Day is really more of a day and a half.
The thirty-six hour global shopping spree is the longest promotion in the event's four year history. While everything from light bulbs to luggage will be on sale, the made-up holiday is meant to drive shoppers to Amazon's own lines of products and devices.
"It's a really ingenious supervillain-type of idea by Jeff Bezos," said Matt Swider, the senior mobile and buying guides editor at TechRadar, in an interview with Cheddar on Thursday.
Prime Day's best deals have always centered around the company's own offerings such as the Echo, Kindle, and Fire suites. Swider says he expects the prices of those items to hit all-time lows when the event starts on July 16th.
"It's almost like the GoPros and the Playstations and the XBoxes are there to tempt you to the site, and then you'll buy Amazon products" he said.
This year, Amazon will extend the Prime Day deals to its brick-and-mortar Whole Foods and Amazon Go operations, bringing the day of savings into the real world for the first time ever.
Prime Day is Amazon's answer to the biggest shopping days of the holiday season: Black Friday and Cyber Monday. Swider said the company picked July because it's in a relatively quiet period in the national cycle of holidays and pop-culture events. While it hasn't quite lived up to the standards set by the end-of-the-year shopping rush, Prime Day fills a niche all its own: affordable home goods.
"It can't compare if you're looking for a Black Friday or a Cyber Monday," cautioned Swider. "If you're looking to pick up an item or two that you've been putting off, this is the time to buy it."
For the full segment, [click here.](https://cheddar.com/videos/everything-you-need-to-know-about-amazons-biggest-prime-day-yet)
The big three car companies for GM and Stellantis have agreed to pay striking workers as they spend time on the picket line, according to The Wall Street Journal.
Elon Musk is making a big prediction about artificial intelligence and the jobs market.
Open enrollment season is here and the stress of picking the right plan for you could sometimes get overwhelming. Rosalyn Glenn, financial advisor with Prudential, joined Cheddar News to discuss what to know and understand about selecting your benefits to cover your medical needs and conditions, if any.
Learning about money is a skill that should be learned at an early age. OneMain Financial is now offering a financial course called 'Credit Worthy' across several high schools across the country, along with some scholarships. Doug Shulman, CEO of OneMain Financial, joined Cheddar News to discuss the importance of learning and understanding credit. "Over half of high school students graduate without knowing the basics about credit," Schulman said. "It really helps establish a great foundation to being an independent adult, to have a healthy and happy life, and some financial security is part of that."
Mariah Carey is facing a second lawsuit claiming copyright infringement over her song, "All I Want For Christmas is You."
Apple posted better-than-expected results for the third quarter but continued to report soft revenue. Cheddar News breaks it all down.
Thousands of hospitality workers across 18 casinos in Las Vegas have announced they are set to strike if a new contract agreement is not reached by Friday, November 10.
Mariah Carey, the 'Queen of Christmas,' is teaming up with Victoria's Secret for a new holiday collection.
Stocks jumped Friday after a jobs report showed a higher slowdown in hiring, giving hope to an end in rate hikes.
A new study found greater productivity in companies with a higher gender balance.
