*By Mike Teich* Amazon shares jumped nearly 4 percent Friday after the e-commerce juggernaut delivered blockbuster earnings results on Thursday. The tech giant impressed investors by delivering operating profit of $1.9 billion. Amazon's blockbuster numbers reflected its success in retail sales and growth in its cloud services business, said Michael Pachter, an analyst from Wedbush Securities. Amazon also announced that it would be raising its Prime membership fee by $20, up to $119 a year. Pachter said the "odds are less than 1 percent that there is a decline in membership" as a result of the price hike. Pachter compared Amazon Prime's cost to Netflix, noting that Prime was priced below Amazon's video-streaming rival and offers content that is "75 percent as good."

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Kraft Heinz undoes blockbuster merger after a decade of falling sales
Kraft Heinz is splitting into two companies a decade after they joined in a massive merger that created one of the biggest food companies on the planet. One of the companies will include brands such as Heinz, Philadelphia cream cheese and Kraft Mac & Cheese. The other will include brands like Oscar Mayer, Kraft Singles and Lunchables. When the company formed in 2015 it wanted to capitalize on its massive scale, but shifting tastes complicated those plans, with households seeking to introduce healthier options at the table. Kraft Heinz's net revenue has fallen every year since 2020.
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