Amazon Pay Takes on Apple Pay in Fight for Digital Wallet Dominance
*By Chloe Aiello*
Amazon is stepping up its game in the fight against Apple Pay, by migrating its own digital wallet off the web and into the real world.
The e-commerce giant is recruiting brick-and-mortar merchants to accept its digital wallet, Amazon Pay, putting it in direct competition with a host of other companies vying for dominance in the burgeoning digital wallet industry, [according to a report from The Wall Street Journal.](https://www.wsj.com/articles/amazon-pay-accepted-here-web-giant-aims-to-put-digital-wallet-in-stores-1542796827)
Amazon ($AMZN) is reportedly targeting merchants like gas stations and restaurants ー which aren't direct competitors to the tech behemoth. The Wall Street Journal reported that the functionality of the wallet isn’t yet clear, but options for use include enabling users to scan a code on their phones, or tap their devices at check-out ー much like Apple Pay ー among other options. Shoppers can already use their Amazon accounts to check out at select Amazon-owned brick-and-mortar stores, and the company has been experimenting with incorporating Amazon Pay into Whole Foods transactions, [according to the Wall Street Journal](https://www.wsj.com/articles/are-you-ready-for-an-amazon-branded-checking-account-1520251200?mod=article_inline).
Digital wallets still aren't widely used in the U.S., and Amazon is looking to jump into the mix early. It faces competition from rivals, like PayPal ($PYPL), Visa Checkout ($V), Venmo and, of course, Apple Pay.
Amazon did not immediately respond to Cheddar's request for comment.
Cheddar News takes a look at The Day Ahead as the Federal Reserve's two-day meeting kicks off on Tuesday while earnings season continues with some big-name companies such as Ford, Pfizer, Starbucks and Uber on tap to report quarterly results. The JOLTS report is also due to be released ahead of April job numbers.
Dan Geltrude, managing partner of Geltrude & Co., joined Cheddar News to discuss why it's vital for a college student to begin budget preparations early for college tuition. "It's developing good financial habits," he said. "I'm a strong proponent that in high school, there should be some teaching, some course ... about personal finance."
Brian Vendig, president of MJP Wealth Advisors, joined Cheddar News to discuss the market ahead of the Federal Reserve's meeting on Wednesday and as investors digest JPMorgan's takeover of First Republic Bank, which was recently seized by regulators. A slew of earnings are also slated to be released this week as well.
The saga of Adidas' high-profile break-up with Ye, formerly known as Kanye West, continues. Investors have filed a class action lawsuit alleging that executives were aware of Ye's behavioral issues well before Adidas ended its relationship with him last October.
