Altria on Thursday wrote down the investment it made last December in Juul Labs by more than a third, an implicit recognition that the stake the cigarette giant took in the embattled vape company was among the most ill-timed in recent corporate history.
The $4.5 billion writedown gives Juul a new valuation of about $24 billion. Late last year, Altria paid nearly $13 billion for a 35 percent stake in Juul, just before Juul became the target of regulators, politicians, and health officials who blamed it for stoking a major spike in youth vaping.
In its earnings call, Altria said it would continue to support the leadership changes at Juul, which is now run by a former Altria executive, and planned layoffs that could reduce headcount by as much as 15 percent.
Earlier this week, Fidelity also cut the value of its Juul stake by nearly 50 percent. Juul had been part of Fidelity's Blue Chip Growth Fund. The fund reported that its Juul investment fell a whopping $352 million in September alone as the government's crackdown on flavored vape products ramped up and more reports surfaced of people dying from a mysterious vaping-related illness. None of those deaths ー 34 have been confirmed as of last week ー have been directly tied to Juul products. BuzzFeed also reported this week on an explosive lawsuit by a former Juul executive who alleges that the company shipped more than a million contaminated pods to customers. Juul has called that suit baseless.
Altria's major investment in Juul was the clearest indication that the big cigarette makers, facing a worldwide decline in smoking, saw their future in vaporized nicotine. Nearly a year later, that bet is anything but clear.
Kraft Heinz is splitting into two companies a decade after they joined in a massive merger that created one of the biggest food companies on the planet. One of the companies will include brands such as Heinz, Philadelphia cream cheese and Kraft Mac & Cheese. The other will include brands like Oscar Mayer, Kraft Singles and Lunchables. When the company formed in 2015 it wanted to capitalize on its massive scale, but shifting tastes complicated those plans, with households seeking to introduce healthier options at the table. Kraft Heinz's net revenue has fallen every year since 2020.
About 780,000 pressure washers sold at retailers like Home Depot are being recalled across the U.S. and Canada, due to a projectile hazard that has resulted in fractures and other injuries among some consumers.
President Donald Trump has fired one of two Democratic members of the U.S. Surface Transportation Board to break a 2-2 tie ahead of the board considering the largest railroad merger ever proposed.
Ford is recalling more than 355,000 of its pickup trucks across the U.S. because of an instrument panel display failure that’s resulted in critical information, like warning lights and vehicle speed, not showing up on the dashboard.
