Ally's Big Game Touchdown Using A.I.

Jennifer Brockington, Senior Director of Consumer Marketing Strategy at Ally joins Alyssa Smith at CES to talk about Ally's big plans for the big game! In an effort to encourage people to save money Ally is launching an interactive app during the big game on Sunday which allows users to play games and score points for saving. Brockington talks about using artificial intelligence to help you with your finances and why the technology is a driving force in the banking industry. Plus, do you want to buy that $1,000 phone? The Ally Skill for Amazon Alexa can help you determine how much of your time and money will be allocated toward buying any particular product. It holds you accountable and makes your money a lot more personal.

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