*By Conor White* Rumors are swirling about what exactly Apple will unveil at its Oct. 30 event in Brooklyn, N.Y., barely a month after the tech giant released its newest ー and most expensive ー generation of iPhones. While the launch of an updated iPad Pro seems to be a safe bet, PC World staff writer Michael Simon said Apple ($AAPL) enthusiasts should also watch for a lower-cost MacBook. "The rumors are kind of all over the place," Simon said. "But it does look like Apple is designing something that's low cost." That could come as some comfort from those still smarting from the price tag of the highest-end iPhone XS Max, which runs nearly $1,500 ー more than the base model MacBook. The company's "cheaper" iPhone XR is available for pre-order beginning Friday and starts at $749. In an interview Friday on Cheddar, Simon said no one is sure what the company will do next in the realm of laptops and computers. "Apple's kind of in their experimental phase with the Mac," he said. "It's not quite going away yet, it's not selling nearly as much as the iPhone, so they have room to experiment." "We're going to see if they can shore up that real low-end market that they've abandoned for a while," Simon added. The slate of products revealed this month could suggest where Apple is heading. Mac sales in the latest quarter were down 13 percent from the previous year. And while the company has sold a quarter billion iPads since the original release in April 2010, more sophisticated and powerful smartphones have led to a global decline in tablet sales, too. Simon believes, ultimately, the products that shake out will be somewhere in the middle. "In five to 10 years I think we're going to see some kind of a hybrid machine that isn't a computer, isn't an iPad," he said. For full interview [click here](https://cheddar.com/videos/for-apple-no-sleep-til-brooklyn).

Share:
More In Business
Eyeing Some Cool Collectibles at New York Comic Con
If you have some older comic books stashed away in your attic, basement or closet, make sure to check their condition as they could be traded for serious cash. Cheddar News' Michelle Castillo at New Yor Comic Con spoke with Chris D'Lando, event manager with NYCC for Reedpop; Andy Mourat, co-founder and president of MetaZoo; and Julian Montoya, senior vice president of The Noble Collection, to get their thoughts.
How Traders Are Bracing for Upcoming Fed Meeting & Amid Geopolitical Conflicts
Eliott Wellenbach, vice president and institutional ETF strategist with Direxion, joined Cheddar News to explain how investors are bracing for interest rate hikes after last week's inflation report and ahead of the Fed's upcoming meeting. Wellenbach also discussed how traders are taking advantage of volatility as earnings season continues and amid geopolitical conflicts.
Ready 4 Work Offers Tips for Writing Resumes
One of the most difficult parts of a job search is writing resumes. Cheddar News' docuseries Ready 4 Work explores the pitfalls of that and helps job seekers stand out from all those other applicants.
Load More