*By Chloe Aiello* Actor Alfonso Ribeiro's case against Epic Games for its use of "the Carlton" dance in "Fortnite" might come down to a jury's sympathy, rather than copyright technicalities, intellectual property lawyer Gaston Kroub told Cheddar on Tuesday. "I think it's a mistake to only focus on the copyright issues, because you do have this idea where you have this right of publicity under California state law ... Could a sympathetic jury decide that these \[artists\] deserve something from 'Fortnite'? That's something that remains to be seen," said Kroub, a partner at Kroub, Silbersher & Kolmykov. Ribeiro, who rose to fame playing Carlton on "The Fresh Prince of Bel Air," is suing Epic and Take-Two Interactive, the maker of "NBA 2K." Both use "the Carlton" step that Ribeiro made famous on the show as an "emote," a celebratory dance that can be purchased by players in-game. Ribeiro is just the latest celebrity or influencer to file a suit. Rapper 2 Milly and Instagrammer Russell “Backpack Kid” Horning have also filed complaints for misappropriation of their respective dances, the "Milly Rock" and "the Floss," [Variety reported](https://variety.com/2018/gaming/news/fortnite-dance-lawsuit-1203092141/). The complaints allege copyright infringement and claim the game creators are violating the right of publicity of the celebrities associated with the dances. "What Alfonso Ribeiro and 2 Milly and the Backpack Kid now have claimed is it looks like they're endorsing 'Fortnite''s use of their dance moves and they haven't provided that permission," Kroub said. The outcome of these cases is difficult to predict. "You can't copyright a single dance move but you can copyright under the copyright act choreography," he said, adding that copyrights on the moves are still pending. "Really at the heart of this, though, is the fact that Epic is making a lot of money and these dances are generating revenue." He added that one potential defense for Epic or Take-Two is to claim they were parodying, not performing, the dances. That said, the case will also depend on the items uncovered during discovery ー whether or not the game makers contacted any artists or just assumed the dances were public domain. Most interestingly, Kroub said the complaints venture into "uncharted territory." "No one knew a year ago 'the Carlton' would be generating untold numbers of revenue for a company, like Epic. And what we are seeing is video games are a big business and celebrities want to be associated," he said.

Share:
More In Technology
Instagram's Founders Plan to Leave Company
Kevin Systrom and Mike Krieger, who launched the photo-sharing app in 2010, have resigned and will leave the company in the coming weeks, according to the New York Times. The news is the latest blow for Facebook, which bought Instagram in 2012 for $1 billion. The app has been a bright point for the company, with a billion monthly active users as of June. Tune in to Cheddar Tuesday morning for the latest.
Sling Sees a Day When All TV Is À La Carte
Warren Schlichting, president of Sling TV, spoke to Cheddar from Denver Startup Week Monday about the changing media landscape. "I don't want to pay for things I'm not watching," he said, channeling the mantra of the 2.3 million cord-cutters who make up Sling's customer base.
SiriusXM to Buy Pandora for $3.5 Billion
Shares of Pandora surged Monday after the satellite radio company announced an all-stock deal to acquire the streaming service. Sirius made a $480 million investment in the company last year, taking about a 15 percent stake in it. BTIG analyst Rich Greenfield says the deal is probably bittersweet for Pandora which "really failed as a public company."
Dodgers Using Crypto Tokens to Give Away Digital Bobbleheads
The blockchain has made its way into a slew of industries. Next at bat ー the sports world. The Los Angeles Dodgers are moving away from traditional promotions and have begun using crypto tokens to give away digital bobbleheads to fans. Ralph Esquibel, VP of information technology for the team, said this is the first giveaway of its kind and could lead to more experiments with cryptocurrencies.
GSTV CEO Says Network Reaches More People Than Spotify
GSTV, which delivers content across thousands of fuel retailers in the U.S., reaches 75 million unique visitors and hopes to reach one in two adults in the next few years. Sean McCaffrey, president and CEO of GSTV, said that the scale of the company is increasing daily. GSTV recently partner with Cheddar to distribute content through its outlets.
Canopy CEO: We'll 'Disrupt the Heck' Out of Pharma
The Canadian cannabis company has seen exponential growth with shares doubling since just mid-August, when Corona-maker Constellation Brands upped its stake with a $4 billion investment. CEO Bruce Linton said interest is now coming from pharma giants, which will rely on companies like Canopy for research, patented technology, and formulas.
Facebook to Debut 'Portal' Video Chat Device with Amazon Alexa
Facebook plans to finally unveil its Portal video chat device for the home next week, Cheddar has learned. The device will function similarly to an Amazon Echo Show with social features and come in two screen sizes, according to people familiar the matter. The wide-angle video camera will use artificial intelligence to recognize people in the frame and follow them as they move throughout a room.
Load More