*By Chloe Aiello* Actor Alfonso Ribeiro's case against Epic Games for its use of "the Carlton" dance in "Fortnite" might come down to a jury's sympathy, rather than copyright technicalities, intellectual property lawyer Gaston Kroub told Cheddar on Tuesday. "I think it's a mistake to only focus on the copyright issues, because you do have this idea where you have this right of publicity under California state law ... Could a sympathetic jury decide that these \[artists\] deserve something from 'Fortnite'? That's something that remains to be seen," said Kroub, a partner at Kroub, Silbersher & Kolmykov. Ribeiro, who rose to fame playing Carlton on "The Fresh Prince of Bel Air," is suing Epic and Take-Two Interactive, the maker of "NBA 2K." Both use "the Carlton" step that Ribeiro made famous on the show as an "emote," a celebratory dance that can be purchased by players in-game. Ribeiro is just the latest celebrity or influencer to file a suit. Rapper 2 Milly and Instagrammer Russell “Backpack Kid” Horning have also filed complaints for misappropriation of their respective dances, the "Milly Rock" and "the Floss," [Variety reported](https://variety.com/2018/gaming/news/fortnite-dance-lawsuit-1203092141/). The complaints allege copyright infringement and claim the game creators are violating the right of publicity of the celebrities associated with the dances. "What Alfonso Ribeiro and 2 Milly and the Backpack Kid now have claimed is it looks like they're endorsing 'Fortnite''s use of their dance moves and they haven't provided that permission," Kroub said. The outcome of these cases is difficult to predict. "You can't copyright a single dance move but you can copyright under the copyright act choreography," he said, adding that copyrights on the moves are still pending. "Really at the heart of this, though, is the fact that Epic is making a lot of money and these dances are generating revenue." He added that one potential defense for Epic or Take-Two is to claim they were parodying, not performing, the dances. That said, the case will also depend on the items uncovered during discovery ー whether or not the game makers contacted any artists or just assumed the dances were public domain. Most interestingly, Kroub said the complaints venture into "uncharted territory." "No one knew a year ago 'the Carlton' would be generating untold numbers of revenue for a company, like Epic. And what we are seeing is video games are a big business and celebrities want to be associated," he said.

Share:
More In Technology
Tap, the 'Google Maps for Drinking Water,' is Tackling Plastic Bottle Waste
When serial entrepreneur Samuel Ian Rosen topped his water bottle at an airport fill station and took a drink, it left a bad taste in his mouth. Rather than let the taste linger, Rosen founded water technology company Tap to ensure drinkers never fall prey to stale water ー or plastic bottles ー again.
Opening Bell: October 31, 2018
The markets looked to recover losses for October in the last day of trading for the month. Facebook shares were making solid gains on the heels of its third-quarter earnings results. Revenue slowed but the company beat estimates on earnings per share. Plus, Debbie Mucarsel-Powell, an Ecuadorian immigrant running to represent Florida's 26th district, tells Cheddar the changes she would make if elected to office. The midterms are just six days out.
Online TV Streamer Locast Has an Ambitious Plan to Help Broadcasters
In the fight to save broadcast from cord cutters and big tech, television streamer Locast has an ambitious plan: increase and improve the data available to traditional broadcasters. "What I'd like to be able to do is help broadcasters with their advertising, reaching the audiences that are online," Locast's chairman David Goodfriend told Cheddar Wednesday.
Augmented Reality Will Change Marketing as We Know It
Deloitte Digital CMO Alicia Hatch told Cheddar that the exploding adoption of mobile devices will drive consumers to embrace the value of AR in more of their everyday lives. "We've been in a mobile world for a while, but the number of devices, and the ubiquity of them, will allow us to have fewer barriers to entry to actually be using AR and have it threaded through our lives."
Casper Takes on 'Big Mattress' With More Brick-and-Mortar Locations
Known for disrupting the "Big Mattress" industry as one of the original digitally native, direct-to-consumer brands, Casper is set to open 200 new brick-and-mortar locations around the world. It's part of what CMO Jeff Brooks says is a strategy to meet the consumer wherever they are, on their terms. (And it helps the company stand out in a crowded marketplace, too.)
Apple Shows Some Much-Needed Love to Neglected Product Lines
Apple showed some love to the MacBook Air and Mac Mini Tuesday. Reports ahead of the event anticipated the announcements, but that didn’t leave the crowd — made up of Apple employees, guests, partners, and media — any less enthused when C.E.O. Tim Cook and team finally got on stage. Cheddar's Hope King was in Brooklyn for the unveiling.
Canada Faces Weed Shortage Two Weeks After Legalization
It's been nearly two weeks since Canada opened the retail market for recreational marijuana, and now it faces a shortage of supply across many of the retail operations in a number of provinces. "Given the robustness of the demand, suppliers clearly did have challenges getting the stores full and adequately supplied," Cowen Managing Director Vivien Azer told Cheddar's CannaBiz Tuesday.
Load More