This photo provided by Budweiser shows a scene from Budweiser's 2023 Super Bowl NFL football ad. Broadcaster Fox says it has sold out all of its Super Bowl LVII ad space as of the end of January. The big game between the Kansas City Chiefs and the Philadelphia Eagles takes place on Sunday. (Budweiser via AP)
Super Bowl Sunday features some of the biggest commercials of the year, but there will be a noticeable difference in the type of ads that dominate the game in 2023 after crypto firms ran up the tab last year.
So who are the big dogs during ad breaks this time around? You'll probably see a commercial for your favorite beer, wine, or spirit as the alcohol industry will have the most spots secured during the Big Game. Anheuser-Busch will see the most screen time this year with three minutes, and Heineken, Molson Coors, Diageo, and Remy Martin will also pitch their products.
With more than 100 million people tuned into the Super Bowl every year, advertisers drop some big bucks to claim their spots — many of which are just seconds-long. Mark Evans, the EVP of ad sales at Fox Sports, told the Associated Press that some ads were priced upwards of $7 million for just 30 seconds of air time with the average cost for most other commercials being between $6 million and $7 million.
Last year, the crypto industry bought up so much ad space that the game was cheekily dubbed the Crypto Bowl. Companies that forked over millions in ad spending as the sector once boomed have since taken a steep tumble since FTX's bankruptcy filing in November and its founder being charged with fraud.
There will be zero ads from Crypto firms in 2023. According to Evans, 90 percent of Super Bowl ad space was booked and confirmed by the end of last summer.
Other notable sectors that are slated to run ads on Super Bowl Sunday include the tech industry, streaming services, food, automakers, and film studios.
A big-screen adaptation of the anime “Chainsaw Man” has topped the North American box office, beating a Springsteen biopic and “Black Phone 2.” The movie earned $17.25 million in the U.S. and Canada this weekend. “Black Phone 2” fell to second place with $13 million. Two new releases, the rom-com “Regretting You” and “Springsteen — Deliver Me From Nowhere,” earned $12.85 million and $9.1 million, respectively. “Chainsaw Man – The Movie: Reze Arc” is based on the manga series about a demon hunter. It's another win for Sony-owned Crunchyroll, which also released a “Demon Slayer” film last month that debuted to a record $70 million.
The Federal Aviation Administration says flights departing for Los Angeles International Airport were halted briefly due to a staffing shortage at a Southern California air traffic facility. The FAA issued a temporary ground stop at one of the world’s busiest airports on Sunday morning soon after U.S. Transportation Secretary Sean Duffy predicted that travelers would see more flights delayed as the nation’s air traffic controllers work without pay during the federal government shutdown. The hold on planes taking off for LAX lasted an hour and 45 minutes and didn't appear to cause continued problems. The FAA said staffing shortages also delayed planes headed to Washington, Chicago and Newark, New Jersey on Sunday.
Boeing workers at three Midwest plants where military aircraft and weapons are developed have voted to reject the company’s latest contract offer and to continue a strike that started almost three months ago. The strike by about 3,200 machinists at the plants in the Missouri cities of St. Louis and St. Charles, and in Mascoutah, Illinois, is smaller in scale than a walkout last year by 33,000 Boeing workers who assemble commercial jetliners. The president of the International Association of Machinists says Sunday's outcome shows Boeing hasn't adequately addressed wages and retirement benefits. Boeing says Sunday's vote was close with 51% of union members opposing the revised offer.
The stunning indictment that led to the arrest of more than 30 people — including Miami Heat guard Terry Rozier and other NBA figures — has drawn new scrutiny of the booming business of sports betting in the U.S. The multibillion-dollar industry has made it easy for sports fans — and even some players — to wager on everything from the outcome of games to that of a single play with just a few taps of a cellphone. But regulating the rapidly-growing industry has proven to be a challenge. Professional sports leagues’ own role in promoting gambling has also raised eyebrows.
Tesla, the car company run by Elon Musk, reported Wednesday that it sold more vehicles in the past three months after boycotts hit hard earlier this year, but profits still fell sharply. Third-quarter earnings fell to $1.4 billion, from $2.2 billion a year earlier. Excluding charges, per share profit of 50 cents came in below analysts' estimate. Tesla shares fell 3.5% in after-hours trading. Musk said the company's robotaxi service, which is available in Austin, Texas, and San Francisco, will roll out to as many as 10 other metro areas by the end of the year.
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